The latest ‘Web Marketing Today’ blog post is titled “Online Testing Most Overlooked Process”.Andy Curry says, “Testing is perhaps the most overlooked process in online marketing. Yet it’s one of the most important things to do.When you’re selling something online, you should never think that your first draft is final draft. In other words, if you create a sales page for a product and you start selling from it, it’s crucial to keep testing variables to see if you can sell more.The first time you sell something established your control page. Any time you test other variables... [...]

The latest post on ‘Mashable’ is titled “How a 113-Year-Old Company Boosted Holiday Sales on Facebook”.Max Blau says, “The classic story of The Polar Express has captivated the hearts and minds of boys and girls across the globe for nearly three decades. The popular Christmastime tale, first released in 1985 as an illustrated children’s book, has since inspired an Oscar-nominated 2004 film and a collectible railroad set from model train-makers Lionel LLC.With the film’s 10th anniversary quickly approaching, the toy manufacturer wanted to recapture the hearts and... [...]

The latest ‘Econsultancy’ blog post is titled “You’re not safe: The uneven reinvention of marketing in B2B”.Stefan Tornquist says, “As part of the The Reinvention of B2B Marketing Study, conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from dramatic disruption.If an organization is a producer of chemicals, raw materials, food or energy products…if they have a very small universe of prospects…then they’re safe”.You’re not safe: The uneven reinvention of marketing... [...]

John Chow’s latest blog post is titled “How To Jump Start a Marketing Campaign on Twitter”.Chow says, “Twitter is one of the most popular places to market, share and post updates from blog posts, ad campaigns, and events. Twitter is a great place to share information, but if done correctly, it can bring traffic, engagement and new business. If you have never used Twitter or your tweets have been far and few between, how can you jump start a marketing campaign on Twitter?”.How To Jump Start a Marketing Campaign on TwitterJohn Chow’s Blog [...]

The latest MOZ blog post is titled “How to Build Your Own Mass Keyword Difficulty Tool”.Martin Macdonald says, “Combining a few readily available tools in creative ways can give you everything you need to measure basic ranking difficulty for any number of keywords. This post shows you how”.How to Build Your Own Mass Keyword Difficulty ToolMOZ Blog [...]

The latest ‘Aweber’ blog post is titled “Email Marketing Lessons From Classic Holiday Movies”.Stevew says, “It’s the first full week of the December, which means the holiday season is now in full swing. In between all of the hustle and bustle that comes with this time of year, you may also want to take some time to relax. What better way to do so then to watch one of the classic holiday movies that will surely be playing non-stop on TV for the next month?It’s not just mindless entertainment though. Believe it or not, you can actually learn a thing or two from the morals of all of... [...]

MarketingSherpa has released a case study titled “Email Marketing: Copyblogger’s email list grows by 400% using free paywall to access “MyCopyblogger” content”.Courtney Eckerle says, “Frustrated by the email conversion plateau of traditional methods, online content marketing website Copyblogger launched a free paywall, “MyCopyblogger,” with the goal of allowing registered members access to consistent and deeply valuable content.With the goal of increasing its list and nurturing leads, see how MyCoppyblogger increased email sign-ups by 400%.The... [...]

The latest article on HubSpot blog is titled “7 Subtle (Yet Powerful) Techniques to Boost Your Brand on Social Media”.Jessica Meher says, “The value of social media is a no-brainer. Today’s top marketers have fully embraced the power of content, user-driven communities, and brand-to-customer conversations.The problem is, some brands will do everything by the books — posting consistently, hiring full-time community managers, and implementing analytics — and still fail to achieve a return oninvestment. Your social channels resemble a field of chirping crickets... [...]

The latest post on ‘Mashable’ is titled “Cyber Monday Sales Hit New Record, With Help From Mobile”.Seth Fiegerman says, “Cyber Monday sales set a new one-day record for online shopping, according to a report.Online sales for Cyber Monday increased by more than 20% from a year earlier, helped by strong growth in mobile sales, according to the latest data from IBM Digital Analytics Benchmark, which tracks 800 U.S. retail websites. Mobile sales increased 55% year-over-year and now account for more than 17% of total online sales for Cyber Monday”.Cyber Monday Sales Hit New... [...]

The latest article on ‘MarketingProfs’ is titled “What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns”.Gregory Kennedy says, “Some 19,464 North American marketers were surveyed recently by Act-On about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch.The top 5 technologies that marketers use are email marketing (77%), social media (72%), website visitor tracking (51%), CRM (40%), and webforms (34%), reports Act-On.And what are the greatest challenges marketers face?”.What... [...]