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Saturday, March 6, 2021

Four Ways to Create Cost-Effective Instagram Ads

Well designed Instagram ads can help you to increase your brand recognition as you are able to engage with a large and diverse audience of potential consumers through ads. Social Media Examiner‘s Susan Wenograd has shared four ways to create cost-effective Instagram ads funnel. Wenograd says, “Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences? In this article, you’ll find four ways to optimize your Instagram ads funnel for different stages of the customer journey. #1: Design Your Customer Funnel Around... [...]

How to Make Your First Instagram Stories Ad: A Full Walkthrough [Video]

With Instagram Stories you can engage more users. Efficient use of Stories can help you to create more leads and generate customers on the platform. Social Media Examiner team has published a new video ‘How to Make Your First Instagram Stories Ad: A Full Walkthrough’. SME team says, “Do you want to create Instagram Stories ads but don’t know where to start? Wondering how to make attractive Stories ads without a design background? Instagram ads expert Susan Wenograd delivers a step-by-step Stories ad walkthrough. You’ll discover how to customize your creative for... [...]

‘How Much Are Your Customers Really Worth?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How Much Are Your Customers Really Worth?”. Dani Fankhauser says, “Different types of businesses require different measures of success or growth — one man’s metric is another’s trash, you might say. This is especially true for revenue per user.Revenue per user is calculated by dividing total revenue by total users, and is used to understand growth and distinguish if some customers are more valuable than others. As business models evolve, it may be more accurate to calculate revenue per user strictly for your monthly active... [...]

‘What Do Instagram Advertisers Actually Get for Their Money?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “What Do Instagram Advertisers Actually Get for Their Money?”. Joshua Brustein says, “It’s been about a month since Instagram users have been subjected to ads in their feeds, and the photogenic world somehow hasn’t ended. In fact, the companies behind the ads seem to be reaping some benefit, even if the actual value proposition here is still a bit foggy.Curalate, an outfit working with companies that want to advertise on social media, looked at all five brands included in Instagram’s first push. If nothing else, the paid ads... [...]