The latest article on ‘MarketingProfs’ is titled “Customer Reviews as Marketing Channel: How to Create a ‘Review Funnel’”.Jon Hall says, “I talk to marketers all the time who assume there’s nothing they can do to get more positive customer reviews for their businesses or clients. I mean, you can’t control customers, can you? You certainly can’t run your clients’ business for them, either. And, seriously, if you want to keep your good name unsullied and avoid PR catastrophes or fraud, you absolutely, positivelycannot buy or create fake reviews.So,... [...]

The latest article on  ‘Marketing Land’ is titled “8 Often-Overlooked Opportunities To Authentically Thank Your Customers”.Joanna Lord says, “First impressions are important. We all know that. Marketers spend a great deal of time on improving that first impression. They build beautiful websites, gorgeous campaigns, and pick their words specifically to capture interest that very first time a consumer finds them.But what about after they convert? Are you spending as much time improving your “thank you”?”.8 Often-Overlooked Opportunities To Authentically... [...]

The latest article on ‘MarketingProfs’ is titled “Tips for Making Your Website Responsive”.Steffan Berelowitz says, “Have you ever tried to read a newspaper from 100 feet away with a pair of binoculars? If your website isn’t mobile-optimized, that is how your mobile visitors feel.Many marketers are struggling to find the right strategy to effectively engage all of their Web visitors—and rightfully so! People can now connect to the Web through hundreds of different devices, all with unique screen sizes, resolutions, and device capabilities.Responsive Web design (RWD) has become... [...]

The latest article on ‘Business 2 Community’ is titled “The 10 Most Cringe-Worthy SEO Myths Ever Told”.Pat Owings says, “Dragons, princesses, demi-gods, and epic battles are all fine and good if you’ve willingly tuned into HBO’s Game of Thrones for an hour of entertainment. They’re not so amazing if you’re a professional who’s continually trying to defend your craft to dubious onlookers. You probably know what you’re talking about. Your wife, your friends and even your boss may think that SEO is less like on and off-page optimization, and more like black magic... [...]

The latest post on ‘Mashable’ is titled “Hackers Compromise 2 Million Facebook, Twitter and Gmail Accounts”.Samantha Murphy Kelly says, “More than 2 million accounts have been compromised from popular sites such as Google,Yahoo, Twitter, Facebook and LinkedIn after malware captured login credentials from users worldwide, according to a new report.According to web security firm Trustwave, hackers have stolen login usernames and passwords across various sites in the past month with the help of Pony malware, a bit different than a typical breach”.Hackers Compromise... [...]

The latest MOZ blog post is titled “11 Marketing Survival Lessons Learned from Accidentally Enraging an Island City-State”.Danny Dover says, “600,000 unique visitors flooded in to read the post and half of them were not happy with me. This post outlines the 11 most important marketing lessons I learned from accidentally enraging a good portion of the island of Singapore”.11 Marketing Survival Lessons Learned from Accidentally Enraging an Island City-StateMOZ Blog [...]

The latest ‘Econsultancy’ blog post is titled “10 fast-rising digital buzzwords of 2013, and what they mean”.Chris Lake says, “Everybody loves to hate buzzwords, but those of us who work in digital need to tolerate the birth of new phrases to describe new things.I’m not talking about horrific PR terminology like ‘leverage’ and ‘synergy’ and ‘blue sky’, which are not to be tolerated, and which I’ve previously discussed.Instead, we shall focus on those buzzwords and phrases that have originated in recent years, and which have significantly grown in... [...]

The latest article on  ‘Marketing Land’ is titled “Destroy Stress, Enhance Zen – 13 Tips To Thrive Mentally In Marketing”.John Lincoln says, “I know this article is a little outside the Marketing Land wheelhouse (I was actually told that by one of the amazing editors here, and I agree), but I felt like these were tips any marketing professional could appreciate. So for this article, let’s take a step back and focus on strategies for creating a winning mental state in the world of marketing.When you work in a fast-paced work agency or in-house marketing environment,... [...]

The latest article on ‘The Forrester Blog’ is titled “eCommerce. Russian Style”.Martin Gill says, “Anyone who’s heard me speak at a conference over the last couple of years stands a fair chance of having listened to me talk about the fall of the Berlin Wall. Now, considering I typically talk about Agile Commerce, Digital Transformation and occasionally mobile retail strategies, that might sound odd, but I talk about the fall of the Wall as an icon for revolution and for change.And change is exactly what’s happening east of the old iron curtain now”.eCommerce. Russian... [...]

The latest article on ‘Business 2 Community’ is titled “7 Emerging Content Marketing Specialties”.Pat Owings says, “There’s just no question that the internet has drastically changed the face of marketing. A few decades ago, job postings at an ad agency looked drastically different than they do at organizations today. While content marketing as we know it isn’t a new concept, the idea of brands as publishers has created a need for individuals who can develop deep expertise within specific capabilities.Researchers have found that the average B2B content marketer uses 12... [...]