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Sunday, March 3, 2024

‘Hummingbird’s Unsung Impact on Local Search’ – MOZ Blog

The latest MOZ blog post is titled “Hummingbird’s Unsung Impact on Local Search”. David Mihm says, “There seems to have been a significant qualitative shift in local results since Google’s release of Hummingbird that I haven’t seen reported on search engine blogs and media outlets. Here’s my take on what’s going on and why”. Hummingbird’s Unsung Impact on Local Search MOZ Blog  [...]

Hummingbird: Google’s new search algorithm

There have been many comments around the web on Google’s announcement that it has changed its algorithm for presenting search results. This time, the target doesn’t seem to be spam sites. Instead, it aligns with the Google strategy of bringing you the most personally relevant results it can. It also addresses the fact that peole are asking more complex questions today, and many of them are accessing Google from their smartphone, not from a PC. One article, addressed to non-technical people, comes from Forbes Magazine. It begins this way: Google has updated its core algorithm that controls... [...]


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