‘How to Create Your Marketing Funnel the Right Way′ – ‘The Future of Ink’ Blog
The latest article on the ‘The Future of Ink’ blog is titled “How to Create Your Marketing Funnel the Right Way″.
Karon Thackston says, “If you’ve been involved with publishing very long, you know (even if you have a physical book printed by one of the prominent, mainstream publishers) you are responsible forpromoting itif you want to see any real sales.
Likewise, if you’ve been in marketing very long, you’re familiar with the term “marketing funnel.” It’s a long-standing phrase that explains the progression a lead takes to becoming a customer. The funnel has a beginning and an end…and therein lies the (major) problem“.
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