ClickBank team says, “In a previous article we discussed tips on selecting ad networks and we hope that was helpful. Today we’re taking a look at media buying strategies, especially for mobile. The world has untapped mobile markets, including Africa, South America and the Middle East. Plus, more than 70% of the world’s online traffic happens outside of Google. The bottom line is this: there is great opportunity for your ads to be seen and clicked. It comes down to three steps: planning, targeting and optimizing. Here are 3 simple yet helpful tips to help you navigate the world of media buying”. 3... [...]

Daniel Burstein says, “Ecommerce competition has caused many brick-and-mortar retailers to close locations and scale back costs. But is lower costs the only reason why ecommerce websites are successful? According to recent data from 2,456 marketers that we’re sharing in this week’s chart, the ease of use that online shopping provides is a major element that may also impact revenue growth”. Website usability and revenue growth MarketingSherpa  [...]

Daniel Burstein says, “Pricing is critical to ecommerce success. After all, customers can get a range of prices for the same or similar products in a matter of seconds. You have to walk a careful line. Make your products too expensive, and you lose sales. Set prices too low, and you lose margin. To help you gain a sense of how your peers in the industry handle this challenge, in this Marketing Research Chart, we’ll share gross margins at different company revenue levels“. Ecommerce Research Chart: Average gross margins for small, medium and large companies MarketingSherpa  [...]

ClickBank team says, “Being an entrepreneur is always tricky, as you have to bring a product idea to a large market fairly quickly in order to see success. The Internet can make this challenge easier. By deploying online marketing strategies, you can garner attention for your product without a massive advertising budget. Best of all, you will not need to hire a pricey web designer to get started. There are some basic tools available that can help you get your Internet marketing assets up and running even if you only have rudimentary design skills”. Create Stunning Marketing Assets Without... [...]

ClickBank team says, “Affiliate marketers know well enough that standard (and often good) conversion rates are 1–4 percent. That’s low but everyone’s in the same boat. Sure, you can do different things to drive traffic to your pages but once people get there – now that’s where the opportunities abound. Here are four tips to boost your conversion. “Merchandise” of offer. I know, it seems simple but it’s effective. Think about it: You’re in the Gap and see jeans you don’t like, the same pair you saw a week ago. But with a little merchandising from the store clerks you see... [...]

Allison Banko says, ““Content marketing is like wrapping your sales pitch in bacon,” said Lauren Patrick, Marketing Content Manager, Urjanet. “It’s not an advertisement. It’s not, ‘Buy me now! Here’s why.’ It’s, ‘Here’s a really interesting problem, and here’s a way to solve it. Here’s our solution.'” Discover how Urjanet’s new marketing team developed a sizzling content marketing strategy for this energy data company“. Content Marketing: How an energy data company’s content strategy increased... [...]

Daniel Burstein says, “Open your website analytics report and there are many numbers staring you in the face. But are they good or bad? Wouldn’t you love to peek into the analytics reports for other companies and see what numbers they are experiencing? In this MarketingSherpa Chart of the Week, we do just that, and explore the percentage of returning visitors reported by 1,950 marketers“. Returning visitors MarketingSherpa  [...]

Collins Says, “I strive for inbox zero on a regular basis, and it’s more challenging at some times than others. When I am about to go on the road, I go into overdrive to try and clean out my inbox, and I largely use the system from Getting Things Done by David Allen. But it’s still an ongoing challenge with the volume of email I have coming in. I was just looking at my reports from Gmail Meter, and I received nearly 5,000 emails this past July. Like most people, I have peaks and valleys for email throughout the month with weekends being a little lighter. Towards the end of July, I had... [...]

Collins Says, “Registration is now open for Affiliate Summit West 2015 Meet Market tables and booths. The conference is taking place January 18-20, 2015 at Paris Las Vegas in Las Vegas, NV. Details and pricing are available at the Affiliate Summit West 2015 exhibitors page. Reach the key affiliate marketing players in this landmark event. Prices go up after September 19, 2014! Exhibit hall booths and Meet Market tables sold out quickly for Affiliate Summit West 2014 at Paris Las Vegas and we’re heading back there. Don’t put it off!”. Affiliate Summit West 2015 Booth and Table Registrations... [...]

Wakeman says, “Have you jumped on theInstagrambandwagon? Not sure how it applies to you and your business? Take a look at the stats in the infographic below and you may find yourself thinking“how can I use Instagram now to boost the visibility of my business?!” Here are some photo ideas for you: People– colleagues, customers, clients, vendors Places– conferences, workshops, business meetings, landscapes, weekend outings (pop in something personal every once in awhile to give your followers a behind the scenes look at who you are) Things– products, tools you use, tools you want, gifts... [...]