‘Average clickthrough rates by industry’ – MarketingSherpa Article
MarketingSherpa has published an article titled “Average clickthrough rates by industry”.
Daniel Burstein says, “”We would like to increase our conversion rate to 2% by the end of the year, focusing our e-plan on our website,” a Benchmark Report survey response stated.
What should my company’s clickthrough rate be? Is that rate good or bad? What is the average clickthrough rate for peers in my industry? What can we learn from it?
Those first two questions are nearly impossible to answer, but we’ll dive into the third and fourth questions in this MarketingSherpa Chart of the Week“.
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