MarketingSherpa has published an article titled “Can you expand upon a single successful split test?”.

Daniel Burstein says, “‘An A/B test can be exciting.

You might discover a new headline that generates 10% more leads or even 100% more sales.

But what then? How do you achieve sustainable, successful results?

This week’s chart takes a MarketingSherpa look at your peers’ testing practices“.

Can you expand upon a single successful split test?

MarketingSherpa

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