With growing copmetition among the e-commerce platforms, new techniques are required to survive and prosper. Visual content marketing plays an important role in convincing the prospects to become buyers. Shoppable content, form of visual commerce in which marketers use compelling imagery with actionable purchase points or product recommendations, helps brands to make more sales. HubSpot’s Ryan Philemon has shared some examples of Shoppable content advising e-commerce retailers to use it. Philemon says, “Interactive and shoppable content are now necessary assets for digital retailers. Convenience... [...]

A website’s home page leads the visitors and has the caliber to convert a visitor into customer. With the evolution of dynamic web pages, it has been easier to customize the web pages according to the need and choice of the consumers. On MOZ blog, Cara Harshman has written about the ways companies have utilized their home pages and have been successful in growing thier business. Harshman advises marketers to consider the value of homepage and work on it in a way that they catch the customers. Harshman says, “Marketers spend so much time and energy developing personas and messaging for... [...]

Entrepreneur contributor Aaron Agius has published an article on how to reach the ‘buy online, pick up in store’ shoppers. He has described the benefits of the ‘buy online, pick up in store’ model in the e-commerce. Agius says, “For consumers, the option to pick up their orders at a local store is incredibly convenient, but that’s not the primary reason customers choose this option. In a survey of consumers who shop online and pick up in-store, conducted by Internet Retailer, 73 percent of respondents said they choose that option to avoid shipping fees. There were... [...]

Nikki Gilliland says, “Social commerce hasn’t quite taken off in the way it was predicted to.  While 52% of marketers said it would be the most prominent trend of 2016, you could argue that live video or influencer marketing ended up stealing its thunder. It seems that despite mobile commerce rising in popularity – and with one in four users trying to purchase a product on social last year – many brands have struggled to find the right balance between social media and ecommerce. In fact, a recent survey suggests that 45% of adults have no current interest in clicking on a ‘buy... [...]

Amy Gesenhues says, “In a survey polling more than 1,600 Amazon merchants, nearly 50 percent of the respondents said they sell almost exclusively on Amazon, with the e-commerce site delivering 80 to 100 percent of the merchants’ online sales. When asked what other e-commerce channels they use, 65 percent of survey respondents reported that they also sell on eBay. Less than 10 percent use channels like Rakuten, Walmart and Jet. Looking toward the future, 29 percent said they plan to expand their online sales efforts to Walmart this year. The same number of respondents said they had plans... [...]

Maria Haggerty says, “With the growth of the web, entrepreneurs continue to leverage eCommerce and for good reason. Online purchasing continues to grow and evolve. In fact, according to Forrester Research, online sales, specifically in the U.S., are expected to break the $500 billion mark by 2020. It’s expected to grow even more as access to the web expands with the proliferation of smartphones and other mobile devices. As the industry booms, it’s important to recognize the successes and challenges of different eCommerce models in order to make informed decisions regarding the future... [...]

Matt McGee says, “Many companies that offer a subscription-based product or service have an easier way to sell their wares to Amazon.com customers with today’s launch of Subscribe with Amazon, a self-serve platform that’s already being used by several major publishers and well-known brands. Subscription offerings are available to consumers now on a dedicated subscription storefront. Major publishers like The New York Times, the Wall Street Journal, People magazine and Consumer Reports are selling there already, as are subscription product providers like Sling TV, Dropbox and The Princeton... [...]

Laura Forer says, “If you work in e-commerce, it’s likely that your brand and your competitors are using video to help educate, entertain, and sell products or services. But video takes investment, and the pressure to see viable ROI from videos is especially pronounced in e-commerce. The team at Goodvidio has put together an infographic of 40 video statistics relevant to e-commerce marketers that can help guide you as you look to make the most of your video investment. You can find statistics about general video usage, such as product videos can increase the likelihood of a purchase... [...]

Ellie Martin says, “As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the average person spends around an hour and 40 minutes browsing social media every day, and the number of internet shoppers in the US will reach 217 million this year. Back in the old days, a business’s presence would be signified by advertisements in the paper and a physical storefront. Now, in the digital age, business reputations live and die by their social media standing. Right now, social... [...]

Tess Townsend says, “Google has added a new shopping feature in Image Search called “style ideas” that shows users perusing fashion merchandise what specific items look like paired with others. A preview of the feature, launching in mobile search, demonstrates a search for a purse from Zara. Below the carousel of products similar to the purse is a grid of photos of various models pairing the purse with a jean jacket, gray suede boots and a pastel pink hijab. The new feature is clearly aimed at getting people looking at products to think of Google as a place to start shopping searches... [...]