Narvar, an enterprise-grade post-purchase experience platform, has published a report Making Returns a Competitive Advantage. The report states that online return is a critical moment in the customer journey today. The company surveyed 700 U.S. consumers who returned an online purchase in the past 12 months. The findings of the study include: In 2016, ecommerce sales will reach $400 billion in US 54% of 75.4 million US millennials make their purchases online 48% of millennials saying returns are a hassle 47% of shoppers said that it’s easier to return on online purchase to a store 60%... [...]

Your online campaigns directly affect the ecommerce performance. Right ecommerce campaigns can help you drive more sales online. Entrepreneur writer Rocco Baldassarre has shared five tips to help marketers optimize their ecommerce campaigns. On importance of tagging everything, Baldassarre says, “Tag everything you can, including campaigns, sources, mediums and terms. By tagging all that you can, you can perform a deeper analysis of what triggers the assisted conversions. Tagging ads adds additional values in the URL but does not change the URL destination. On Facebook and Bing, these are... [...]

At 10 AM EDT today, Tantan Hilyatana announces his company’s latest software: WP DigiPro. This is a WordPress plugin to handle sales and delivery of digital products; • Payment gateways integration (most importantly, Paypal, but also 2Checkout) • Automatic product delivery • Email notification • Member access • Autoresponder integration • Download link protection from theft • And much more. WP DigiPro can support sale of your digital products, whatever they are, for example: ■ Software ■ Web Developer services ■ An Online Course ■ A Membership Site ■ Graphic Design... [...]

According to a Brandshop survey, 87% participants plan to make a purchase directly from a brand. The survey covered 1242 US consumers. 83% of them shop online at least once a month and 63% are highly satisfied with the retailers. 78% of the consumers make frequent purchases on Amazon. The report states that 90% of the consumers visit a brand’s website or shop. When it comes to consumers’ pre-purchase research, 56% research with Google and other search engines, 29% relay on Amazon and other retailers and 16% depend on emails and social networks. Advising the marketers on today’s... [...]

Right price can help you sell more products and service. Most customers care for the right price for their purchase. HubSpot writer Arash Asli has shared four pricing strategies that can help marketers make more sales. Asli says, “Strategically framing your prices. It doesn’t matter if you are operating in the luxury market or if your product is as cheap as chips, it’s how you frame those prices that will influence prospects and accelerate your close rate. 1) Position Time Over Money Regardless of the price of your product, whether it’s $1 or $1000, focusing on “time” over price... [...]

According to a Yahoo Small Business report, 83% of shoppers who add items to cart do not make purchase. The research states that cart abandonment leads to $6.2 million in lost potential sales assuming a $30 average order value. This study was conducted based on the eCommerce behavior of 250k shoppers. Commenting on the research, Phil Grier, eCommerce Integration Specialist, Yahoo Small Business says, “Of the 250k shoppers who added at least one item to their cart and didn’t check out, we found that about 17% experienced a warning of some kind. Below, we break down the top warning categories... [...]

According to a statista report, in 2015, 75.6% of US internet users made a purchase online and in 2017, this figure is expected to reach 78.4%. A right ecommerce strategy can help marketers reach the rising number of customers in US and worldwide. Entrepreneur contributor Aaron Agius has shared five useful customer engagement metrics ecommerce sellers can track to improve their sales. Agius says, “Driving the right type of buyers to your site and getting them to consistently convert at a profit is a complex process. You’ll increase your chances of success if you meticulously track your... [...]

Marketing Land has reported that Google has opened its ‘buy button’ in beta which can be enabled on advertiser’s requests. This will allow Google users with Google Wallet to make a purchase from a Google-hosted landing page after clicking on the ad. ML’s Ginny Marvin says, “Google hasn’t made an announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google Merchant Center, which is accessible from the three-button menu drop-down”. Google Opens ‘Buy Button’ beta... [...]

Online payment security is a concern of every person who is invlolved in online purchase or an online business. According to Nasdaq, 70% of fraud victims say they will not do business with the company that failed to protect their data. Online businesses can promote themselves in terms of loyalty and increase the perceived value of their offering by providing a way to pay in a secure manner. Entrepreneur’s Kristen Gramigna says, ” Secure payments serve a functional purpose in your business, but they can also serve double duty as a marketing benefit — particularly now that so... [...]

Search engines play an important role in building up the online shopping experience for people. With image search, marketers have the opportunity to present their products in the search engines for the keywords entered in search engines. Search Engine Land, columnist Christi Olson has shared some tips for the marketers to boost their business by rightly optimizing the image search. Olson says, “Visual search doesn’t just significantly enhance the shopping experience, it’s being used in a wide variety of ways: Upload your own images to find similar products or images. Locate image sources. Locate... [...]