Walmart and Google have recently announced a voice-assisted commerce partnership that will result into voice-assisted shopping and free expedited delivery. Talking about the partnership, Forrester’s Principal Analyst Brendan Witcher says, “This partnership pits the two giants of offline and online commerce, Walmart and Amazon respectively, squarely against each other. According to my colleague, Forrester VP and Principal Analyst James McQuivey, Amazon should keep on doing exactly what it’s doing. As he puts it, “It gives Amazon validation that the strategy is the one that everyone... [...]

Kissmetrics is hosting a webinar on ‘E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sales in Less Time’ on Thursday, August 24 at 10.00 pm PT. This webinar will teach marketers how they can use popups to improve their ecommerce efforts. The Kissmetrics team says, “In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too. You’ll learn: How one e-commerce site increased their opt-in rate by 512.5%... [...]

TechChrunch has reported about the new partnership between Google and Walmart to provide voice-based shopping. This partnership will enable the consumers to take advantage of Walmart’s “Easy Reorder” feature with Google’s ‘Google Express’ shopping service. Sarah Prez of TechChrunch says, “Prior to today, Walmart was not participating in Google Express at all, as the retailer is capable of handling its own e-commerce orders. It even this year launched its own 2-day shipping program, which unlike Amazon Prime, is free, provided the order is $35 or more. However, Google... [...]

Kissmetrics is hosting a webinar on ‘E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sales in Less Time’ on Thursday, August 24 at 10.00 pm PT. This webinar will teach marketers how they can use popups to improve their ecommerce efforts. The Kissmetrics team says, “In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too. You’ll learn: How one e-commerce site increased their opt-in rate by 512.5%... [...]

There are plenty of reasons that cause shopping-cart abandonment. It is a common problem faced by most ecommerce businesses. Econsultancy columnist Greg Randall has published an article providing five solutions to the shopping-cart abandonment problem. Randall says, “What can be done to dramatically reduce shopping cart bailouts? Solution #1 – Gain an understanding of how to create amazing online experiences One of the biggest issues faced by retailers is they don’t know what amazing online experiences are supposed to look like for their target consumers and existing customers.... [...]

Walker Sands has released Walker Sands 2017 Future of Retail study which signals the rise of the connected consumer and changes in shopper behaviors and expectations. According to the report, 19% of surveyed consumers have made a voice purchase using a voice-controlled device in the past year. And around 33% of them plan to make a purchase through such device in the coming year. More findings Smartphone penetration has reached 78% and the new device adoption rate is growing 27% consumers own some kind of in-home smart device 24% consumers own a voice-controlled device such as an Amazon Echo or... [...]

Quality reviews matter because most people online try to find out opinions of others before making a purchase. And when it comes to having an ecommerce store, good reviews are extremely important. Econsultancy writer Andy Favell has published an article dealing with techniques to get quality reviews. Favell says, “As noted in my previous article, which outlined the importance of putting someone in charge of reviews, consumer opinions of products are influenced not only by ratings but also by the number of ratings. Research by Profitero and BzzAgent (June 2016) backs this up. The report... [...]

Mobile has become a major player in the e-commerce now. Improving mobile conversion rate can help retailers take their business to new heights. Econsultancy’s Steve Borges has published an article sharing tips on using data to improve mobile conversion. Borges has talked about the three major stages of the customer journey that can help marketers analyze data and implement appropriate strategies. Borges says, “Shopper behaviour on mobile is quite specific. Shoppers are pretty single minded about getting to the product quickly. Some of the insights from a recent, large-scale study we... [...]

TurnTo Networks, a next generation customer content solutions provider, has published the findings from its new research ‘Hearing the Voice of the Consumer: UGC and the Commerce Experience‘. The findings reveal that user-generated content (UGC) marketing tactic influences 90% of shoppers’ purchasing decisions. This survey covered 1,000 US shoppers who made an online purchase in the past 12 months. Key findings 90% shoppers reported UGC influences their decisions to make a purchase 87% said that search engines influence their purchasing decisions 79% shoppers stated that promotional... [...]

Key facts of online marketing: 1. Having a product of your own to sell is one of the keys to a growing online income. Product owners typically earn more than their affiliates. 2. Software pays big. Training is nice, but the buyer still has to take advantage of it, wehi8ch usually means a lot of work. On the other hand, software does something for the buyer, so it commands a higher price. 3. It typically requires special skills (and a lot of training) to create software. That’s the bad news. But there is also good news. If you owned a collection of useful software products that you could sell,... [...]