‘Amazon launches self-serve marketplace for subscription-based sellers’ – Marketing Land
Matt McGee says, “Many companies that offer a subscription-based product or service have an easier way to sell their wares to Amazon.com customers with today’s launch of Subscribe with Amazon, a self-serve platform that’s already being used by several major publishers and well-known brands.
Subscription offerings are available to consumers now on a dedicated subscription storefront. Major publishers like The New York Times, the Wall Street Journal, People magazine and Consumer Reports are selling there already, as are subscription product providers like Sling TV, Dropbox and The Princeton Review. In addition to the storefront, Amazon says it’ll also surface subscription offerings in its product recommendations and search results.
Sellers can set their own subscription prices, with the option to offer free trials, set different service tiers and — of course — offer special deals for Amazon Prime members. It’s free to sign up, but Amazon is going to pocket some of the sellers’ sales in exchange for the visibility on Amazon.com: Sellers will keep 70 percent of each transactional amount during a customer’s first year as a subscriber, then keep 85 percent after a subscriber’s first year.
The self-serve platform lets sellers create the detail/landing page for their product or service, add photos and more. As I said above, it’s open to many companies that offer subscription-based products and services, but not all”.
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