Astroblu, the software company responsible for many WordPress themes, such asx,y and z, is releasing a new theme today aimed directly at the needs of eCommerce marketers. It’s called Bashcom WP Theme. Using this new tool, you can build Ecom and Affiliate Stores in any niche with just a few clicks. Bashcom WP Theme lets you build a store quite similar to a Shopify store, but without the Shopify expenses. There’s only a one-time fee with no maintenance fee. Plus, you are getting a developer’s license, so you may build as many stores as you want and you may sell the stores to other... [...]

Artificial Intelligence & Image Recognition help e-commerce platforms provide a personalized experience to their shoppers. The e-commerce brands use image recognition in the forms of visual search, product tagging and content curation. Econsultancy columnist Ben Davis has published an interview with Matthias Dantone, CEO and co-founder of Fashwell. Dantone has answered six significant questions that deal with the use of image recognition in e-commerce. Answering the question on most exciting use of image recognition technology in e-commerce, Dantone says, “Of course we’re excited... [...]

SEO is extremely important for the e-commerce businesses. Most of the first time visitors to an e-commerce site land from the search engines. As a site owner you need to be careful crafting an effective and relevant SEO strategy to get your sites indexed in the search engines. Search Engine Land columnist Pratik Dholakiya has shared seven common SEO mistakes that the e-commerce site owners make. Avoiding these mistakes can help your site get more visitors from the search engines. Dholakiya says, “Today, I want to shift the focus toward problems that plague e-commerce sites specifically. I’ll... [...]

What an ecommerce site requires is traffic and blogging is a proven formula to boost traffic. With quality posting on your blog you can direct the visitors to your ecommerce platform. Copyblogger columnist Chris Garrett has published an article on how to boost profitability of an ecommerce site with blogging. He has also shared eight steps to get started in this direction. On using blogs to spread awareness about your ecommerce site, Garrett says, “One of the primary reasons you should write blog posts is to raise awareness of what you sell. Each article you write is like a friendly interaction... [...]

It seems as if the E-commerce is still in its inception. Everyday a new technology appears and labels the previous one as old one. There is no right time to jump into the e-commerce other than now. Entrepreneur contributor Nathasha A R Kumar has shared seven strategies to help marketers build an online e-commerce brand. Nathasha says, “Here are certain thumb rules which remain static for any e-commerce brand irrespective of the genre. So, from personal learnings and experience shared below are 7 most important points to build a great online e-commerce brand: Finding the need/gap & USP: For... [...]

To sell a product on the web you need to tell people how it can be useful to them and why they should buy it from you. With strong product descriptions you can encourage shoppers to invest in your products. Marketing Land columnist John Lincoln has crafted a 12-point strategy to help marketers come out with effective product descriptions. Lincoln says, “Shoppers who land on a product detail page are like fish who’ve just started nibbling at the bait. The product description is meant to set the hook and reel them in — and as we head into the busy shopping season, that’s more important... [...]

In any web-based business, achieving an SEO ranking higher than your competitors is a must. For e-commerce too it is true. With proper keyword research and optimization of your e-commerce you can certainly rank higher. Search Engine Land columnist Brian Weiss has highlighted five common e-commerce SEO mistakes and how they can be avoided. Weiss says, “Getting things right for enterprise e-commerce SEO can be really challenging. You often have to merge very different sources of product data into a single system and make everything work. There are more pages than you could ever curate manually.... [...]

MOZ’s Alan Coleman has reported fifteen findings from Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study. Coleman says, “Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online performance and understand which metrics drive e-commerce success. This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions... [...]

In a competition to sell more and get more customers, many a times brands compromise on pricing. They sell more for less. To help marketers come out of this technique, Econsultancy writer Min-Jee Hwang has shared four tips in her recent article. Hwang says, “Pricing does not occur in a vacuum, so instead of avoiding price competition, the best harm reduction plan is to safeguard margins. There will always be another retailer willing to do away with profit temporarily to beat you. Don’t underestimate the sneaky tactics of your competitors. When you cut prices, know that your competitors... [...]

Getting new customers for your ecommerce site is a big challenge. Making them visit your site and keep them coming is even more changing. Business.com writer Robert Tallack has shared five tips to help market an ecommerce site. Tallack says, “There is no “build it and they will come” in ecommerce. Driving sales for an ecommerce site requires raising awareness about the online store and the products it sells, all while increasing traffic to the site. Where do you start? How do you stand out in a crowd of thousands of other shops competing for the same traffic? The answer lies in... [...]