The mobile web has the potential to be a highly engaging channel, but so many brands miss the mark with static display ads that consumers ignore or dislike. Adweek is hosting a webinar ‘Make Your Mobile Ad Experiences Hyper-Engaging: Combine Creative and Context for Maximum Impact’ on Wednesday, September 7, 2022, at 1.00 pm EDT. The Adweek team says, “Learn how high-quality interactive creative in the right context can lead to significant increases in attention, engagement and purchase intent from leaders at Mayors and Mobkoi. You’ll find out: Why the Mayors Diamond Collection... [...]

The mobile web has the potential to be a highly engaging channel, but so many brands miss the mark with static display ads that consumers ignore or dislike. Adweek is hosting a webinar ‘Make Your Mobile Ad Experiences Hyper-Engaging: Combine Creative and Context for Maximum Impact’ on Wednesday, September 7, 2022, at 1.00 pm EDT. The Adweek team says, “Learn how high-quality interactive creative in the right context can lead to significant increases in attention, engagement and purchase intent from leaders at Mayors and Mobkoi. You’ll find out: Why the Mayors Diamond Collection... [...]

If you want more people to see your videos, you’ve got to drive more traffic. But how do you send more traffic to see your videos? Well, most people try to do it through SEO, either using Google search or YouTube search. If if everybody is doing it, you can’t expect to get outstanding results from it. You’re just another “me, too” marketer with SEO. There’s another strategy that is proving to be more successful: Facebook. You may do many things to get the word out about your product or services. Blogging, for example, can be a big help. And when you blog, SEO... [...]

If you want to find people in your target audience, Facebook is the place to look. Nearly everyone on the planet seems to be using Facebook. If you are selling anything from Apples to zoological textbooks, someone on Facebook wants to buy them. Social Mobile Press software reaches members of the world’s largest social cummunity with your product information, quickly and inexpensively. Facebook, like the rest of the online universe, has responded to the growing mobile audience. Marketers who want to reach these mobile Facebook uses need to improve their game to explicitly include them in their... [...]

Humor helps. So do contests, coupons and giveaways; events that reward the visitor to your site with financial benefits. People become engaged and tell their friends when they find out about bargains, deals and free stuff. Marketers that use time-limited discount coupons often get tremendous improvement in traffic and sales. Giveaways don’t directly bring in cash, but they can be paired with an upsell, and that can be quite profitable. But there is also a problem for marketers who want to use these proven viral techniques. Today, people are on the go. They need to find deals from their... [...]

Sales trainers say there are some skyscrapers in NYC that are so big that a sales rep could spend their whole career in one building. That may well be true, but online it’s even better. Facebook is so big that you can spend your whole marketing career in Facebook. All the people you need in your business are on Facebook. Nearly every online person in the world is on Facebook. Whatever you are selling, you have a ready audience there. All you need to do to sell a good product is to find an effective way to present that product to the interested Facebook members. That’s what Social Mobile... [...]

The latest post on ‘Re/code’ is titled “Here Comes Facebook’s Ad Network: Mobile Ads Launching This Month”. Mike Isaac says, “Lots of people have wanted Facebook to build an ad network for a long time. Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its“F8″ developer conference in San Francisco at the end of the month, according to multiple sources familiar with the matter. Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And... [...]