Humor helps. So do contests, coupons and giveaways; events that reward the visitor to your site with financial benefits. People become engaged and tell their friends when they find out about bargains, deals and free stuff. Marketers that use time-limited discount coupons often get tremendous improvement in traffic and sales. Giveaways don’t directly bring in cash, but they can be paired with an upsell, and that can be quite profitable. But there is also a problem for marketers who want to use these proven viral techniques. Today, people are on the go. They need to find deals from their... [...]