Hallam’s Jack Brown has published a step-by-step guide to linking Google ads and analytics in different accounts. Brown says, “Google Ads conversion tracking allows you to see how your campaign is performing in line with your business goals, but by linking Google Ads to Analytics you will be able to import Goals configured in Analytics as a conversion. In addition, it becomes possible to see how many people have visited your site from your adverts, which pages they visited, the amount of time they spent on your website, and where they exited your website. This will paint a better picture... [...]

Rank Ranger has published a new podcast episode ‘A Fresh Take on FAQs for SEO’ featuring Ashley Segura. Mordy Oberstein and Sapir Karabello say, “Ashley Segura the mad hatter of Top Hat Rank joins the podcast to offer a fresh look at FAQs for SEO! Why a good FAQ is super helpful for your SEO One massive FAQ? Multiple categorized FAQs? How to craft your FAQs! From markup to media, how to enhance, track, and judge the effectiveness of your FAQs! Plus, we look at CTR on the SERP when ranking above the fold vs below the fold”. A Fresh Take on FAQs for SEO Rank Ranger  [...]

Social Media Examiner has published a new video ”How to Enhance Your Instagram Stories Video: Two Apps’ featuring Instagram Stories expert Alex Beadon. The SME team says, “Want more editing options for your Instagram Stories video? Looking for apps to edit and produce creative Instagram Stories video? Instagram Stories expert Alex Beadon shares two third-party apps you can use to enhance Instagram Stories video. You’ll discover how to change the playback of speed of your video, add transitions between clips, apply effect filters, change the aspect ratio, and more. You’ll also... [...]

Digital assets is an important task today. With right control over your resources, you can efficiently manage your business. Martech Today is hosting a webinar ‘How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies’ on Thursday, July 16, 2020 at 1.00 pm EDT. The Martech Today Today says, “Join Marc Katzin, the vice president of creative services at Coloredge as he looks at how the industry is evolving in managing media assets from an agency perspective along with Russ Barr, digital asset management director at Cloudinary, as he discusses current... [...]

Perficient Inc. has published a new video ‘Why SEO Must Be an Essential Element of Your Site Migration’ featuring Eric Enge and Matt Ruud. The Perficient team says, “Site migration can be a daunting task for many SEOs, but it can also be done strategically. The site migration process can also offer an excellent opportunity to fix your website foundation. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Matt Ruud share primary considerations from an SEO perspective that you need to have in site migration and opportunities you can... [...]

Jeff Bullas is hosting a live event ‘How to Generate Leads via Video Marketing’ on Tuesday, June 30 at 1.00 pm EST. Bullas says, “It’s all about generating leads with video marketing… On the training, you’ll learn: Why video MUST be part of your marketing? What are the key elements of a successful video marketing strategy? How to create professional-looking marketing video in minutes? As a special BONUS for joining us on the live training, you will get a HUGE 50% discount on InVideo – an easy-to-use platform for creating stunning videos for your business”. How... [...]

Link building is an essential process to improve your search engine rankings. But incoming links from low quality website can adversely affect your SEO performance.  Search Engine Journal is hosting a webinar ‘How to Identify Site Quality for Link Building’ on Wednesday, July 15, 2020 at at 2 p.m. ET. The SEJ team says, “Join our next sponsored webinar as Kevin Rowe, Founder and CEO at PureLinq, offers tips on how to scale up a high-impact link building program while lowering risks. We will go through an in-depth analysis of what website elements need to be evaluated in order... [...]

Negative keywords help you to improve targeting and ROI in online advertising. By using negative keywords you can make sure that certain words or phrases don’t trigger an ad being shown on a SERP or website. Jaan Kanellis has published a new guide called ‘The Plain-English Guide to Negative Keywords’. Kanellis says, “When you make a negative keyword list, don’t go overboard. You don’t want to drastically reduce the reach of your ads because of a huge list of restricted words. Search terms should be similar to your keywords, but make distinctions your keywords don’t. For... [...]

By analyzing your marketing performance you can learn about the changes you need to make in your marketing strategy and campaigns. Social Media Today’s Aleh Barysevich has shared a list of eight marketing metrics that can help you improve your marketing in 2020. Barysevich says, “These days, there’s a heap of performance measures you can keep tabs on, but in this post, I want to outline some of the most important metrics you should be tracking – and how they’ll help you improve your overall performance. 1. Leads Generating leads is one of the hardest and most important... [...]

It warms a marketer’s heart to find good free traffic that has a sizeable portion of buyers. Neil Napier knows that feeling and has worked on a solution that pulls in traffic from the two top free traffic sources available. Here are the details: SociBot. With a pool of 3.5+ Billion users, Facebook™ and Instagram™ still remain the most productive free traffic source for marketers. Napier plans a webinar on Tuesday to share with you what he has found to work well in pulling in free traffic from these two behemoths. ✓ How to attract more customers to grow your business without costly... [...]