Guide to Linking Google Ads and Analytics in Different Accounts

Hallam’s Jack Brown has published a step-by-step guide to linking Google ads and analytics in different accounts. Brown says, “Google Ads conversion tracking allows you to see how your campaign is performing in line with your business goals, but by linking Google Ads to Analytics you will be able to import Goals configured in Analytics as a conversion. In addition, it becomes possible to see how many people have visited your site from your adverts, which pages they visited, the amount of time they spent on your website, and where they exited your website. This will paint a better picture... [...]