Hallam’s Jack Brown has published a step-by-step guide to linking Google ads and analytics in different accounts.

Brown says, “Google Ads conversion tracking allows you to see how your campaign is performing in line with your business goals, but by linking Google Ads to Analytics you will be able to import Goals configured in Analytics as a conversion.

In addition, it becomes possible to see how many people have visited your site from your adverts, which pages they visited, the amount of time they spent on your website, and where they exited your website. This will paint a better picture of how Google Ads is working in relation to your website.

Before you attempt to link your Google Ads and Analytics account, there are a couple of key considerations:

1) The Google Account that you are using to set up the link must have access to both your Ads account & Analytics account. If the account only has access to one, then give it access to the other”.

Linking Google Ads and Analytics in Different Accounts


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