Negative keywords are phrases, terms or entire queries you specify, which you don’t want your ads to show for. Vertical Leap’s Mihai Serban has published an article on negative keywords and how to use them. He says, “Google defines negative keywords as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase”. For example, a web design agency will likely target “web design” as a top keyword but it’s only interested in paying for traffic from people and companies showing... [...]

Negative keywords help you to improve targeting and ROI in online advertising. By using negative keywords you can make sure that certain words or phrases don’t trigger an ad being shown on a SERP or website. Jaan Kanellis has published a new guide called ‘The Plain-English Guide to Negative Keywords’. Kanellis says, “When you make a negative keyword list, don’t go overboard. You don’t want to drastically reduce the reach of your ads because of a huge list of restricted words. Search terms should be similar to your keywords, but make distinctions your keywords don’t. For... [...]

Google defines negative keyword as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match”. Keeping the above explanation in mind, we would always try to stay away from negative keywords. PPC Hero contributor Emma Smith has published an article to help you use negative keywords for your benefit. Smith says, “You can only get so granular with your keywords, and it is inevitable that your ads will show for searches that aren’t... [...]