A landing page can be your website’s homepage or a standalone page created for a specific campaign, sale, or product. When we create effective landing pages, we can increase conversion rates, which will help reach our marketing goals. Funnel Overload’s Adam Connel has shared 30 best practices to help you improve your landing page’s conversions. Connel says, “Let’s look at some core psychological principles and how they’re used in landing pages below. 1. Drive customer action with scarcity One of the core principles of persuasion is scarcity. From vintage... [...]

Paul Counts and his partner, Shreya Banerjee are offering their $1997 training course on successful online marketing (plus a collection of bonuses) for an amazingly low investment, to celebrate Banerjee’s birthday. Yes, they have successfully sold this course at $1997. But today and tomorrow only, they are offering it for less than 2% of that. This Birthday Firesale gives you one of Counts’s most in-depth courses for anyone wanting to be a serious online entrepreneur They call the course Impact Income, and it teaches you all about generating real income online by generating revenue... [...]

Advertising on LinkedIn helps you to reach out specific groups for promoting your products and services. The biggest advantage this platform offers is – the ability to connect with people who are responsible for making key decisions. Social Media Examiner contributor Justin Kerby has shared four LinkedIn advertising mistakes that you should avoid and make most from this platform. Kerby says, “Whether you’re just beginning to use LinkedIn ads or you’ve ran a number of campaigns, the following tips will help you get better results from your LinkedIn ad spend. #1: Applying Ineffective... [...]

The agile marketing strategy uses self-organizing, cross-functional teams doing work in frequent iterations. It helps organizations in focusing team efforts on those aspects that deliver value to the end-customer. MarketingProfs team is hosting a webinar on ‘Agile project management for marketers’ on Thursday, September 19, 2019 at 2.00 pm ET. Attend this webinar and learn to: Use the Lean concept of a Minimum Viable Project to your marketing projects and campaigns Increase the output of everyone on your project by empowering them to tell you “no” Avoid massive marketing fails... [...]

Mobile is becoming the mainstream device for enabling people to stay Internet-connected. Today’s feature-rich devices bring new marketing opportunities for marketers. Digital Marketing Depot team is hosting a webinar on ‘ Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers ‘ on Thursday, September 19, 2019 at 1.00 pm EDT. DMD team says, “Attend this webinar and learn how to: Track and attribute calls to paid search, social, display, emails and landing pages Unify data across multiple sources to create rich caller profiles Analyze phone conversations... [...]

We know that its a great idea to publish our ads on Facebook and YouTube as both networks offer a wide reach for promotion of our products. But how much better it could be if we could advertise on both the platforms with single campaign? Social Media Examiner’s Travis Chambers has published a new video to explain this. SME team says, “Are you wondering how YouTube ads can work with Facebook ads to help you sell? Watch as video ads expert Travis Chambers shows you how marketers can benefit from using Facebook and YouTube ads in a single campaign. You’ll discover why and how your... [...]

According to a WordStream study, Google AdWords, on average, gives marketers a 3.7% conversion rate on its search network, more or less, depending on the industry the ad addresses.  To improve your conversion rate, you need to polish your ads, and experiment with variations, to make them more appealing to viewers.  Of course, that takes time. To have the time to improve your ads, you should take advantage of the automation possibilities Google offers. Michelle Morgan, a WordStream contributor has shared 10 ways that can help you to save your time creating and publishing your Google ads. Morgan... [...]

Google has launched Featured Snippets to provide its users with a concise, direct answer to their questions. The snippets present these answers on the search results page, without the users having to click through to a specific result. Rank Ranger’s Mordy Oberstein has published a new ‘The In Search’ podcast on how to use featured snippets in your marketing. This podcast featuring Nigel Stevens, CEO & Growth Lead at Organic Growth Marketing. Listen to this podcast and learn: What tips the scales when Google chooses content for its Featured Snippets? How can you know? How... [...]

YouTube video keyword research helps you to find words and phrases that people use to search for video content online. By using the keywords that match with your products and services you can improve your video views. SEM Rush team has published a video on how to conduct keyword research on YouTube featuring Itamar Blauer. Blauer says, “Hello, everyone. My name is Itamar Blauer. Welcome to SEMrush’s Weekly Wisdom. Today, I am going to cover how to effectively conduct keyword research on YouTube. In this session, I will go through some misconceptions about keyword research on YouTube... [...]

Search Engine Journal team has published a new e-book titled ‘A Complete Guide to Holiday Marketing’. This e-book teaches you how to use SEO, PPC, email, social media and content to deliver an engaging and personalized to your customers. SEJ team says, “Search Engine Journal’s ebook, A Complete Guide to Holiday Marketing, covers actionable tactics to help your business execute a successful holiday marketing strategy. In this guide, we’ll show you how to leverage SEO, PPC, email, social media and content to deliver an engaging and personalized omnichannel experience to your... [...]