Strategies to improve your landing page conversions

A landing page can be your website’s homepage or a standalone page created for a specific campaign, sale, or product. When we create effective landing pages, we can increase conversion rates, which will help reach our marketing goals. Funnel Overload’s Adam Connel has shared 30 best practices to help you improve your landing page’s conversions. Connel says, “Let’s look at some core psychological principles and how they’re used in landing pages below. 1. Drive customer action with scarcity One of the core principles of persuasion is scarcity. From vintage... [...]