A landing page can be your website’s homepage or a standalone page created for a specific campaign, sale, or product. When we create effective landing pages, we can increase conversion rates, which will help reach our marketing goals.

Funnel Overload’s Adam Connel has shared 30 best practices to help you improve your landing page’s conversions.

Connel says, “Let’s look at some core psychological principles and how they’re used in landing pages below.

1. Drive customer action with scarcity

One of the core principles of persuasion is scarcity. From vintage cars to precious metals, we tend to value things that are available in limited supply. It doesn’t necessarily matter whether this scarcity is real or artificial (diamonds are a good example). On landing pages, scarcity serves two purposes:

  • It shows that a product is in high demand (otherwise why would it be available in limited supply?)
  • It motivates users to take action

There are plenty of ways to show this scarcity. One tactic is to show the number of currently available items – common on eCommerce stores as, here is an example from Andertons Music Co“.

30 Must-Follow Landing Page Best Practices To Double Your Conversions

Funnel Overload

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