Dealing with the evolution of featured snippets [podcast]
Google has launched Featured Snippets to provide its users with a concise, direct answer to their questions. The snippets present these answers on the search results page, without the users having to click through to a specific result.
Rank Ranger’s Mordy Oberstein has published a new ‘The In Search’ podcast on how to use featured snippets in your marketing. This podcast featuring Nigel Stevens, CEO & Growth Lead at Organic Growth Marketing.
Listen to this podcast and learn:
- What tips the scales when Google chooses content for its Featured Snippets? How can you know?
- How to use Featured Snippets to understand keyword intent.
- How should you structure your Featured Snippet strategy & what should you expect from it.
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