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Tuesday, March 5, 2024

To niche, or not to niche in your business? [podcast]

Focusing on a niche is a trend that has helped many to establish and flourish their businesses. The Duct Tape Marketing founder John Jantsch has published a new podcast episode addressing the niche marketing. The episode is titled ‘To niche, or not to niche in your business?’. Jantsch says, “There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.” While I won’t go as far as to call this a marketing scam,... [...]

10+ Indispensable (and free!) marketing graders and social media scores [podcast]

The Buffer team has published a new podcast episode titled ’10+ Indispensable (and free!) marketing graders and social media scores’. In this podcast Kevin Lee highlights 10 useful platforms that can help you to strengthen your social media marketing efforts. Lee says, “You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into a new tool and have it tell you what it thinks. The more feedback, the better. That’s... [...]

Five ways to retain your customers with paid search

Customer acquisition and retention play major role in keeping your business alive and flourish. For retaining them you need to think and apply different strategies. The Duct Tape Marketing’s John Jantsch has shared five ways to use paid search for retaining your customers. Jantsch says, “A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Once you go through all the trouble of winning over new business, it’s worth your... [...]

Automate Sales, Marketing & Customer Support 24/7 without being Online #ad

Getting people to pay attention to (and respond to) your marketing messages is key to your online success. Doing it without consuming a lot of your time is key for your ability to get things done. Automating the process makes it usable 24/7, whether you are working or not. Chatbots can help build this automated customer (and prospective customer) support system that will do most of the work for you. That can make a big difference in what your business can do for your bottom line. Not only your business, any business with an online presence can benefit from the power of chatbots. So if you are... [...]

Advice for entrepreneurs from someone who’s been there [podcast]

The Duct Tape Marketing team has published a new podcast episode titled ‘Advice for entrepreneurs from someone who’s been there’ featuring MOZ founder Rand Fishkin. In this episode Fishkin answers some questions pertaining to SEO and online business. John Jantsch says, “Fishkin is a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he likes to hang out with his wife and eat pasta. Questions I ask Rand Fishkin: Where does SEO sit today? Why include the painfully honest advice in your book? What is some common advice... [...]

Alexa, what’s Amazon doing inside my home? [podcast]

We are sharing this Vox podcast to highlight how Amazon is acting inside the consumer’s households. It may spark a new idea in your mind to start a new e-commerce deal. The Vox team says, “In less than two decades, Amazon CEO Jeff Bezos scaled an online marketplace for books into the world’s most valuable company. But at what cost? From Prime and HQ2, to the growing adoption of smart speakers and home cameras, to increasing scrutiny of Amazon’s power and its role in the changing nature of work, Vox and Recode’s new podcast, Land of the Giants: The Rise of Amazon,... [...]

Capture more prospects with these content types

We have started publishing content in multiple formats so that we can reach out to the prospects and customers in the way they like it to be. The Jeff Bullas has highlighted five content types that can help you to improve your user engagement and conversion. Bullas says, “In this post, we’ll cover the different types of content that get attention. 1. Video It’s hard to contemplate getting out of your comfort zone if you’re a great blogger, but you need to start getting into video. According to the latest Alexa stats, YouTube is the second most visited site in the world. In an article... [...]

How to generate more leads with Twitter

The social media platforms play pivotal role in enabling the marketers to get more prospects and convert them into customers. Twitter is also a proven platform that helps brands in creating more leads. The Social Media Today contributor Ann Smarty has shared some useful ways to use Twitter for lead generation. Smarty says, “Here are some actionable tips, tools and case studies on making the most of Twitter to generate more leads and discover new opportunities. Firstly, increase the click-through Ultimately, it’s generally very difficult to gauge which Tweets turn into leads because... [...]

Eight 2019 Google Search updates you should know

Google keeps updating its search engine algorithms to help its users find the most relevant content on the web. In 2019 too the company made several changes to search. The Cognitive SEO contributor Andreea Sauciuc has shared an article highlighting eight SEO updated the Google has brought out in 2019. Sauciuc says, “Last year alone, Google performed 3,200 changes to their system, including features and regular updates meant to keep the results relevant. Moreover, they say evolution is the key to face the changes.  1.  Pick up Where You Left off on Search Right at the beginning of the... [...]

Creating content in the age of Google as a discovery engine [podcast]

The Rank Ranger team has published a new episode of the In-Search podcast titled ‘Creating content in the age of Google as a discovery engine’ featuring Mark Traphagen, VP of Content Strategy at AimClear. Listen to the podcast to learn the following: How does ‘search as a journey’ impact your content creation? How can you develop a content strategy that aligns to Google’s tendency to guide users to a greater extent? Why having a ‘content mindset’ is more important than ever & how to prioritize your content efforts in this new world of Google! Creating content in the... [...]

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