To niche, or not to niche in your business? [podcast]
Focusing on a niche is a trend that has helped many to establish and flourish their businesses.
The Duct Tape Marketing founder John Jantsch has published a new podcast episode addressing the niche marketing. The episode is titled ‘To niche, or not to niche in your business?’.
Jantsch says, “There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.”
While I won’t go as far as to call this a marketing scam, I will say that I think it’s bad advice. Here’s why I think it’s not a great way to get started on your entrepreneurial journey”.
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