Customer acquisition and retention play major role in keeping your business alive and flourish. For retaining them you need to think and apply different strategies.

The Duct Tape Marketing’s John Jantsch has shared five ways to use paid search for retaining your customers.

Jantsch says, “A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve customer retention.

Once you go through all the trouble of winning over new business, it’s worth your while to put in the effort to keep them coming back. Here are some ways to put paid search to use specifically in boosting customer retention for your brand.

Recapture Lost Customers

The great thing about digital marketing is that it puts a lot of data points at our finger tips. Using that data, we can get smart about where we’re spending our advertising dollars, and who we’re directing our advertising towards. Remarketing allows businesses to show ads to people who have visited their website but not made a final purchase”.

How to Improve Customer Retention Through Paid Search

Duct Tape Marketing

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