Daniel Sumner is a blogger who flies under the radar, but who make consistent earnings month after month. In his Blogger’s Roadmap 2016, he shows how he does it, and how other marketers can do it, too. Blogging is an online opportunity for anyone who has something to say. And you can do it from anywhere in the world. If you do it right and advertise affiliate products in you blog, you should be able to earn a reasonable living from your blog. Creating an engaging and successful blog doesn’t happen over night, but Sumner shows you how to do it as effectively as possible. The information... [...]

Entrepreneur team says, “On this episode of #3MinThursdays, 7Twelve Marketing’s Mikhail Alfon explains five easy sales techniques that are sure to help improve your closing ratio. These basic, yet key ideas are vital for connecting with your prospect and understanding exactly what it will take to get their business. Alfon says that while it’s important to explain the value of your product, it’s also crucial to ask clients questions and listen to what their needs are. Click play for more tips, and check out 7Twelve Marketing’s YouTube channel for more etiquette pointers... [...]

Ayaz Nanji says, “Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto. The report was based on data from a survey of 1,000 professional marketers and 1,012 owners of small- and medium-sized businesses (firms that employ between 3-100 people) in the United States. Just over three-quarters (76.5%) of professional marketers and SMB owners who use video marketing say the tactic has a direct impact on their business. Moreover,... [...]

Rebecca Pollard says, “Searching for a tactic to send more traffic to your website sign up forms and grow your email marketing audience? Facebook’s a good option. With 1.65 billion monthly users, Facebook gives you a huge audience, who you can connect with, drive to your site and get to join your subscriber list. At AWeber, Facebook ads are one of our highest-performing Facebook strategies. When done correctly, Facebook ads are budget friendly, bring in qualified leads and reach a large audience, unlike unpaid Facebook posts (algorithm changes are a pain). In this post, I’ll walk you... [...]

Stephan Spencer says, “When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an optimization geek, I’m all about getting the most bang for my buck (and effort). Because of this, it pains me to see other content marketers making these simple and easy-to-fix mistakes in their campaigns. Last month, I looked at five common SEO mistakes that content marketers make. Today, in part two, I explore five more costly SEO mistakes to avoid so that you can take your content marketing farther than ever before. 1. No systematic outreach In... [...]

Drew Eastmead says, “Content marketing is like building a house. You can be creative, but you must follow a process. If you skip critical steps such as the user experience you provide on your website, you will be creating a house on top of a weak foundation. As your company’s content architect, it’s important to understand the five basic steps of producing digital content that can succeed. content marketing maturity model This is your formula for building your content marketing house. Have you followed it, in order? My contention is that as a content marketer, you and your team have a... [...]

Christina Warren says, “Prime Day is back! Amazon has announced that its faux holiday, Prime Day, will return on July 12, 2016. This means that for one day, Amazon Prime members can save money on products across categories. Last year the event was a huge success for Amazon – even if plenty of the deals were weird as h*ll. In its second year, Prime Day will be even bigger, with more than 100,000 deals worldwide. Amazon says new and existing Prime members in the U.S., UK, Spain, Japan, Italy, Germany, France, Canada, Belgium and Austria will be able to access deals throughout its massive... [...]

Patricio Robles says, “Recently, Facebook came under fire after former workers claimed that they routinely suppressed conservative news stories from the company’s “trending” section. While the company disputed the claims, the implications were so serious that Facebook CEO Mark Zuckerberg met with conservative leaders. Now, Facebook is taking action to ensure that its users not only see the content most likely to be relevant to them, but also that they understand how Facebook selects that content. Here’s what marketers need to know about the changes Facebook has made... [...]

Simon Penson says, “On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights of “cool digital marketing trends” and things to be seen talking about, it’s become the poor relative of many a hyped “game-changer.” I’m here to argue that, in being distracted by the topics that may be more “cutting-edge,” we’re leaving our most valuable assets unloved and at the mercy of underperformance. This post is designed not only to make it clear what good on-page content looks like, but also how you should... [...]

Micah Pratt says, “Each year entrepreneurs, marketers, business owners, and more anxiously await the release of the Mary Meeker’s Internet Trends Report. And while the 2016 report shows that our global economic growth has slowed and that garnering new Internet users in more developed countries has become more difficult, it’s quick to point out that opportunities do exist. Here is how business owners and entrepreneurs can take advantage of these opportunities. If You Aren’t Investing in Mobile, You Are Quickly Falling Further Behind Internet advertising in the United States has seen... [...]