Daniel Burstein says, “A recent question we received is a fairly common concern we hear from readers — customers only care about price — what do I do? So we’ve decided to answer it here on the MarketingExperiments Blog, since the answer might help you as well. And if you have a question you’d like answered on the blog, let us know. Thanks for the outstanding workshop on value proposition. I agree that value propositions are the core to growth for any brand but the challenge I have is marketing products in a highly commoditized and fragmented category (olive oil). Price is such a... [...]

Julie Ask says, “Everyone is buzzing this week about bots with Facebook/Messenger’s anticipated launch of bots on its messenger platform. What is a bot you ask? A bot is a chat-based interface that helps consumers complete tasks — ordering take-out food, chatting with their doctors, or checking the score of a big sports game. Many believe that this next step — bots in conversation with consumers — is imminent. We agree, but not so fast. There are a few trends playing in favor of bots becoming the next big user interface: 1. Apps put a huge burden on consumers. The app... [...]

Sam Davtyan says, “As an entrepreneur, you’re told to manage your personal brand. As a company, you’re told that content marketing is the next best thing to promote your company. But how do the two things interact? How do you use content marketing to build your personal brand? First, let’s talk about why building your brand is important Investors, employers, and future collaborators will research you on the Internet. We’ve always expected business partners and future employers to find out as much about us as they can, especially as we seek more powerful positions in... [...]

Carol Roth says, “At Entrepreneur and Microsoft’s Accelerate Your Business Event, I was able to talk to attendees about how to grow their businesses using what I believe is the future of customer loyalty — and I call it Customer Loyalty 3.0. I wanted to share some highlights of that discussion here. 1. Why customer loyalty is important. When it comes to growing your business, customer engagement is the holy grail. Engaged customers who love your business provide a base to grow from. In a world where it is difficult to get someone’s attention, the customer who loves you provides... [...]

Jeremy Reeves says, “Most email marketing campaigns do a lousy job of turning warm leads into new customers or clients. There are countless ways to increase the results you get from email marketing. This article focuses on list segmentation, which dramatically increases your results and does so without annoying your prospects. You’ve heard about segmenting based on buyers vs. prospects, warm vs. cold leads, and so on. Those are OK, but they’re not going to give you the dramatic increases you’re probably looking for. Instead, I’d like to show you how to use your email... [...]

Chris Kerns says, “Television is changing right before our eyes. Cord cutting, video on demand and the lack of commercial interruption have fundamentally shifted how we watch our favorite shows. But one of the biggest shifts in the media industry over the past few years has been binge-watching. Up until a few years ago, the term “binge-watching” was barely even on our radar. These days, it’s become a way of life. Marathon watching sessions have become a national obsession. And one of the biggest companies driving this watch-all-you-want trend is Netflix. Since it was founded in 1997,... [...]

Jami Oetting says, “Ideas don’t sell themselves — no matter how good they are. Oftentimes, the better the idea is the more hesitation there is. To be able to produce the type of creative and marketing campaigns you want to — the ones that push the limits of your team, show off your skills, and provide those impressive results your clients want — you need to get better at convincing clients of the value of your ideas. It’s time to embrace the skills of the salesperson. To get your clients to say “yes” more often, follow these tips to increase your persuasive... [...]

Jack Simpson says, “Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad). I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success”. How three... [...]

Daniel Marks says, “I initially started writing a post about how BuzzFeed tailors its content to different social networks. What image sizes do they use? What type of content works on one network but not another? What tactics do they employ? But as it turns out, there isn’t anything that revolutionary in the way BuzzFeed approaches their content on these social networks. There are a few interesting things they do, such as: Using silent, square videos on Facebook that work well on any device and don’t require sound to be understood”. The Buzzfeed Approach to Social Media Strategy MOZ... [...]

Marketing Profs team says, “How do audience size and engagement level on social media vary among various B2B industries? To find out, TrackMaven examined full-year 2015 data from 316 leading B2B brands on five social networks (Facebook, Instagram, LinkedIn, Pinterest, and Twitter). Professional services companies have the largest median social media audience size, the analysis found. Computer hardware firms have the next biggest median audience size, followed by software companies. All but three of the 17 B2B industries examined in the report have their largest social media audiences on LinkedIn.... [...]