Rachel Lindteigen says, “If you have customers, then yes, customer service is a big key to your content marketing success. If you don’t have (or want) customers, then it probably doesn’t matter. However, I don’t know of many successful businesses without customers, do you? So how does customer service fit into the overall content marketing mix? Why does it matter, and more importantly, what do you need to do about it in order to succeed? The customer experience — good and bad Think for a moment about a great customer service experience you had. What did you do? Did you tell someone... [...]

Would you like to get a $17k per day affiliate marketing strategy that uses a secret hack that is innovative, and likely to be something you haven’t seen before? Today, at 2 PM EDT, Precious Ngwu is releasing free training that he promises will knock your socks off:New affiliate marketing strategy This is training that is leading up to his launch of MintsApp 2.0 next week. A year ago, Ngwu released the original version of this application to great acclaim. Now, he has done a major revision that, in comparison, obsoletes the original. This new video training available today will show: •... [...]

Jawad Khan says, “No other marketing channel is as effective as email marketing is in engaging and converting customers. Nearly 74% of marketers consider email at the core of their marketing strategy, while 53% plan to increase their email marketing budgets over the next 12 months, according to a recently published study by Salesforce. In the US alone, spending on email marketing is on a steady rise, projected to reach $3.07 billion in 2019 from $2.07 billion in 2014, growing on average $0.2 billion each year, according to Statista. Moreover, almost 91% of consumers in the US check their... [...]

Samuel Edwards says, “As the popularity of online shopping grows, we’re seeing traditional brick-and-mortar businesses dip their feet into the waters of E-commerce. At the same time, it’s also becoming increasingly popular for E-commerce businesses to establish their own physical presences in key geographical markets. The result is a more complex marketplace where modern marketing strategies must involve both online and offline efforts. Understanding Integrated Marketing One term for the blending of online and offline customer engagement is “integrated marketing.” According to a study... [...]

Jacob Baadsgaard says, “In the last two years, we audited over 2,000 AdWords accounts at Disruptive Advertising. After looking through that many accounts, we made a few important discoveries about why so many companies struggle to make money on AdWords.On the surface, AdWords seems like a great marketing opportunity. Your ads show up exactly when and where you want them to, so you can get your website in front of your ideal audience—and only your ideal audience. That’s the idea, anyway. Unfortunately, AdWords management isn’t quite that simple. Yes, I’ve used AdWords to grow a client... [...]

James Collins says, “Whilst multi-device consumption is quite typical, for a marketer these usage patterns can be difficult to navigate and gaining a clear view of the user journey can be challenging. So, how to improve cross-device measurement and deliver a seamless brand experience, with relevant, timely messages to audiences across all screens? We have the technology I am reminded of Steve Austin, the astronaut from the popular 1970s TV series, The Six Million Dollar Man. His team set out to “rebuild” him, using the latest technology to design the first bionic man. Similarly, the technology... [...]

Stephen Guise says, “After reading smart advice, how many of us immediately turn around and apply it? Not many, unfortunately. If smart advice only produces results once we begin applying it, why doesn’t it automatically become a part of our lives after we read it? This post will help you bridge the vast gap between learning something and applying it. To bridge the gap between theory and reality, we need an application strategy that empowers us to practice. Until we apply what we’ve learned, the benefits of any action remain theory instead of reality”. An Effective (but Embarrassing)... [...]

Laura Lippay says, “Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today’s news or interact with your friends on Facebook. It’s a challenge many of us don’t think about every day, but some of what we do in SEO can affect the experience that people with visual impairments have when visiting a page. Accessibility and the Internet Visually impaired Internet users are able to navigate and use the web using screen readers... [...]

Greg Finn says, “Last month, Instagram rolled out 60-second video ad units to appeal to a wider audience. This was a large shift from the traditional short-form video model and was only available to advertisers. However, today, Instagram is rolling out the ability for users and brands to upload minute-long videos to their accounts. This is a big shift for Instagram, which previously capped video length at a mere 15 seconds. The reason for this? Folks have been watching more video: In the last six months, the time people spent watching video increased by more than 40 percent”. Instagram... [...]

AJ Agrawal says, “Snapchat is a social media app you’ve likely dismissed as a marketing and SEO tool in the past. Messages are extremely temporary and it caters to an extremely niche audience. But the news that Snapchat had turned down a multi-billion dollar acquisition offer from Facebook turned some heads. If Facebook was so interested in it, then surely there is more to this than meets the eye? Snapchat has become a viable marketing platform. Ads have been rolled out to Snapchat and it’s not an ideal way to reach new audiences. This guide is going to show you what you need to know... [...]