James Collins says, “Whilst multi-device consumption is quite typical, for a marketer these usage patterns can be difficult to navigate and gaining a clear view of the user journey can be challenging.

So, how to improve cross-device measurement and deliver a seamless brand experience, with relevant, timely messages to audiences across all screens?

We have the technology

I am reminded of Steve Austin, the astronaut from the popular 1970s TV series, The Six Million Dollar Man. His team set out to “rebuild” him, using the latest technology to design the first bionic man.

Similarly, the technology exists to connect user journeys across screens – desktop, mobile, tablet, connected TVs and others. Through a cross-device tracking solution, we have the technology to fix broken user journeys and ultimately improve the conversation between brands and consumers”.

Cross-device measurement: what to look for in a solution

‘Econsultancy’ Blog

Sharing is caring