Samuel Edwards says, “As the popularity of online shopping grows, we’re seeing traditional brick-and-mortar businesses dip their feet into the waters of E-commerce.

At the same time, it’s also becoming increasingly popular for E-commerce businesses to establish their own physical presences in key geographical markets.

The result is a more complex marketplace where modern marketing strategies must involve both online and offline efforts.

Understanding Integrated Marketing

One term for the blending of online and offline customer engagement is “integrated marketing.” According to a study by Relevate Group, 46 percent of digital marketers now want to use integrated marketing to blend their online and offline tactics for a more harmonious brand image”.

Where the People Are: Modern Marketing Strategies for Multi-Channel Brands

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