‘4 Key Findings from AdWords Audits’ – Entrepreneur
Jacob Baadsgaard says, “In the last two years, we audited over 2,000 AdWords accounts at Disruptive Advertising.
After looking through that many accounts, we made a few important discoveries about why so many companies struggle to make money on AdWords.On the surface, AdWords seems like a great marketing opportunity. Your ads show up exactly when and where you want them to, so you can get your website in front of your ideal audience—and only your ideal audience. That’s the idea, anyway. Unfortunately, AdWords management isn’t quite that simple. Yes, I’ve used AdWords to grow a client from 25 employees to 250 employees, but I’ve also seen companies waste hundreds of thousands of dollars on AdWords campaigns without a single sale to show for it.
So, why is it so hard for companies to capitalize on the potential of AdWords? Here are some statistics that might surprise you.
1.Most ad spend is wasted.
After reviewing thousands of AdWords accounts, we made some startling discoveries.
To begin with, on average, 12 percent of the keywords in an AdWords account produce all of the conversions. In other words, if you are bidding on 10 keywords, nine of them are simply budget leeches. Sure, they make your campaigns look bigger, maybe even bring traffic to your site”.
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