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Friday, April 19, 2024

‘Smartphone M-Commerce Revenues Grew 141 Percent In Q3 — Report’ – ‘Marketing Land’ Article

Greg Sterling says, “This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping and mainstream mobile commerce. The company said that smartphone traffic to e-commerce sites grew by more than 62 percent and revenue grew 141 percent. Tablet revenue and traffic grew by a more modest 20 percent. Though still dominant, PC-based commerce... [...]

‘It’s Time To Consider Enterprise B2B Solutions In China’ – Forrester

Charlie Dai says, “Previously, when CIOs and enterprise architecture professionals talked about “business-to-business” (B2B) commerce in China, most people thought of third-party B2B marketplaces like or Very few companies use professional B2B solutions internally, instead relying on a combination of order management systems, customer relationship management, and third-party B2B marketplaces to trade with their business partners. This is going to change. We have observed a few trends in the Chinese market that will become major drivers for the adoption of enterprise... [...]

‘Four Ways Service Companies Can Convert More Customers via Email’ – ‘MarketingProfs’ Blog

Daniel Faggella says, “”Conversion” means different things to different people. Though many e-commerce companies have an old-fashioned Buy button right on their site, service companies (consulting firms, marketing agencies, accountants, pest control companies, painters…) have prices and requirements that change with each job. For them, a prospect’s “conversion” involves more than sending visitors to a purchase page, and a client engagement almost certainly involves phone calls or in-person appointments. Though it might seem that such a more tailored and... [...]

Solo Ads Cash: You can sell solo ads for cash #ad

The number of people wanting to use solo ads in their business is growing. Now you can be the one who supplies the lead contacts they need. Solo Ads Cash can show you how. This is version 2.0, updated with this latest ideas about building this kind of business. At its heart, this is a 20 module training course that takes you by the hand and leads you through the process of setting up your solo ad business (or side business) of selling solo ads to other marketers in your niche. Included with this training are several tools, such as the pre-built funnels that have been shown to get results and the... [...]

‘7 Current Design Trends Every Marketer Should Know’ – HubSpot

Laura Kane says, “Truthfully, not all of us have the best design chops — but that doesn’t mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you’ll find yourself dragged into a project like a website redesign. Suddenly, it’ll feel like you’re in a foreign country and you can’t understand or speak the language, but you somehow have to navigate it all. Luckily, it’s easy to save yourself from feeling lost in the next design project you’re collaborating on —... [...]

‘Here Are The Most Important Things Marketers Can Learn From Facebook’s Earnings’ – Business Insider

Lara O’reilly says, “Facebook reported better than expected Q3 revenue and earnings per share Tuesday,although its stock price fell in after hours trading last night as the company spooked investors with its 2015 outlook – a year described as a major “investment” year for the world’s largest social network. But marketers and advertisers had plenty of reasons to be excited by the future Facebook the company described in both its earnings release and call. Here’s a few of the key outtakes: DAILY ACTIVE USERS Facebook’s daily active users continue to... [...]

‘Your Instagram feed will now be filled with video ads’ – ‘Mashable’

Jason Abbruzzese says, “If a picture is worth 1,000 words, a 15-second video has to be worth quite a bit more. Instagram has launched its first video ads, adding another entry into the lucrative but increasingly crowded market. Disney, Activision and Banana Republic are among the first companies to have autoplay videos featured on the Facebook-owned platform, according to Adweek. Brands have already been producing videos on Instagram that are seen only by those who follow their corporate accounts. Now, Instagram is pushing ads into feeds”. Your Instagram feed will now be filled with... [...]

How to repair the reputation of local businesses #ad

Local businesses need to work on their reputation. Dissatisfied customers have criticized them all around the web. Some of these businesses know they have a problem; others don’t If you can show them their problem and can correct it for them, you likely will build a good (and simple) business for yourself. Jimmy Reilly has built such a business, and now he is sharing his method for getting eager potential customers to call him, asking for help. This new training is called 48 Hour Client because he has found that following his procedure, you can get all the clients you need in 48 hours after... [...]

‘Taking advantage of trends in social media’ – ‘Econsultancy’ Blog

Joel Windels says, “Staying abreast of the latest trends in an industry can be hard. Trends are a phenomenon that grabs hold of the interest of consumers and creates a whirlwind of excitement for brands. It is important that brands take advantage of the growing fad before it becomes the norm. Being at the forefront will mean that consumers relate your brand as cutting edge and arguably the best in the market. But how do you get ahead of a trend before it is common knowledge?”. Taking advantage of trends in social media ‘Econsultancy’ Blog  [...]

‘Customer Response: The surprising reason why color matters’ – ‘MarketingExperiments’ Blog

Paul Cheney says, “Can something as simple as a change in color have an impact on whether a customer will use a search tool on a page? Intuitively, we thought it did, but we really couldn’t be sure until we tested. This led us question this particular page for a large media brand. The page was a normal page layout with a white background. However,  we wanted to test the impact of color on the search box”. Customer Response: The surprising reason why color matters MarketingExperiments Blog  [...]

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