Greg Sterling says, “This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping and mainstream mobile commerce. The company said that smartphone traffic […]

Charlie Dai says, “Previously, when CIOs and enterprise architecture professionals talked about “business-to-business” (B2B) commerce in China, most people thought of third-party B2B marketplaces like Alibaba.com or HC360.com. Very few companies use professional B2B solutions internally, instead relying on a combination of order management systems, customer relationship management, and third-party B2B marketplaces to trade with their […]

Daniel Faggella says, “”Conversion” means different things to different people. Though many e-commerce companies have an old-fashioned Buy button right on their site, service companies (consulting firms, marketing agencies, accountants, pest control companies, painters…) have prices and requirements that change with each job. For them, a prospect’s “conversion” involves more than sending visitors to a purchase […]

The number of people wanting to use solo ads in their business is growing. Now you can be the one who supplies the lead contacts they need. Solo Ads Cash can show you how. This is version 2.0, updated with this latest ideas about building this kind of business. At its heart, this is a […]

Laura Kane says, “Truthfully, not all of us have the best design chops — but that doesn’t mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you’ll find yourself dragged into a project like a website redesign. Suddenly, it’ll feel like you’re in a foreign […]

Lara O’reilly says, “Facebook reported better than expected Q3 revenue and earnings per share Tuesday,although its stock price fell in after hours trading last night as the company spooked investors with its 2015 outlook – a year described as a major “investment” year for the world’s largest social network. But marketers and advertisers had plenty of […]

Jason Abbruzzese says, “If a picture is worth 1,000 words, a 15-second video has to be worth quite a bit more. Instagram has launched its first video ads, adding another entry into the lucrative but increasingly crowded market. Disney, Activision and Banana Republic are among the first companies to have autoplay videos featured on the Facebook-owned […]

Local businesses need to work on their reputation. Dissatisfied customers have criticized them all around the web. Some of these businesses know they have a problem; others don’t If you can show them their problem and can correct it for them, you likely will build a good (and simple) business for yourself. Jimmy Reilly has […]

Joel Windels says, “Staying abreast of the latest trends in an industry can be hard. Trends are a phenomenon that grabs hold of the interest of consumers and creates a whirlwind of excitement for brands. It is important that brands take advantage of the growing fad before it becomes the norm. Being at the forefront will mean […]

Paul Cheney says, “Can something as simple as a change in color have an impact on whether a customer will use a search tool on a page? Intuitively, we thought it did, but we really couldn’t be sure until we tested. This led us question this particular page for a large media brand. The page was […]