‘Customer Response: The surprising reason why color matters’ – ‘MarketingExperiments’ Blog
Paul Cheney says, “Can something as simple as a change in color have an impact on whether a customer will use a search tool on a page?
Intuitively, we thought it did, but we really couldn’t be sure until we tested. This led us question this particular page for a large media brand.
The page was a normal page layout with a white background. However, we wanted to test the impact of color on the search box”.
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