Business 2 Community is hosting a webinar with Yu-kai Chou on Tuesday, June 10 at 2.00 pm ET. The topic of the webinar is “Marketing Gamification: Beyond Points, Badges, and Leaderboards”. The ‘Business 2 Community’ team says, “In today’s world, consumers have developed strong filters towards advertisement. Savvy customers can also sense sale-y marketing promotions from marketers or friends alike and immediately discredit the messages. This slowly renders traditional online marketing obsolete. In this new world, successful companies need to go beyond the concept of “eye-balls”... [...]

The latest article on HubSpot blog is titled “How to Spot a Bad Email List and Turn It Into a Good One”. Lindsay Kolowich says, “Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years. But it’s not the best way to reach people who don’t want to hear from you. Bad lists won’t just stall your marketing efforts, they’ll actually undermine your business. If you don’t regularly clean your email lists to ensure everyone you email has a valid... [...]

The latest article on  ‘MarketingProfs’ is titled “The Top 25 Marketing Influencers”. Verónica Maria Jarski says, “Want to know who the biggest influencers are in marketing? Here are the top 25, according to InsideView. The criteria for inclusion in the list consisted of the following: being actively engaged on social media, being a hot commodity at conferences, being sought out for product or business endorsements, changing the marketing industry, and constantly sharing best-practices. Topping the list of marketing influencers is MarketingProfs’ own Ann... [...]

People get excited when it comes to sports, whether they are participants or fans of one particular team. (“Fans” is short for “fanatics”, as the proverb says.) It could be quite a business having your own sports store that takes advantage of the marketing muscle of the biggest names in the sports industry, such as Reebok, Adidas, Nike, etc. After all, the sports industry is one of the world’s largest income generator and one of the fastest-growing. It’s fueled by growing (and already enormous) consumer interest. Consider these facts: • Every day big... [...]

The latest ‘Econsultancy’ blog post is titled “A guide to the new power of Facebook advertising”. Ben Davis says, “A friend of mine with a new app-fronted business was recently waxing lyrical about Facebook advertising. He told me it was great value for money when targeting users with a call-to-action to download his app, especially when users are in a specific location on their mobiles. I’ve also heard lots of people talking about the power of targeting audiences on Facebook, either from a standing start or by uploading your own data and spreading out from... [...]

The latest ‘Aweber’ blog post is titled “A Beginner’s Guide To Content Audits”. Brandon Olson says, “We often talk about doing spring cleaning of our physical spaces. But it’s just as important to apply these same practices to your online world. During our April #AWeberHour Twitter chat, we spoke with five amazing content experts, who shared some valuable advice on how bloggers and marketers can improve their online content by regularly performing content audits. When you hear the word “audit,” that tends to translate to loads and loads of time and effort. And time, for many... [...]

The latest ‘Econsultancy’ blog post is titled “Five considerations for social media crisis planning”. Ben Barrass says, “It seems that hardly a week goes by without anothersocial media gaffe or crisis for brands. At a time when a tweet can go viral quicker than the time it takes to put a press release together, the role of reputation management in social strategies is more important and yet more challenging than ever before”. Five considerations for social media crisis planning ‘Econsultancy’ Blog  [...]

. You may never have heard of Joey Xoto, but he is the video producer for the best-known internet marketers, like Frank Kern, Mark Thompson and Peter Roszak, creator of the wildly popular (over 19,000 sold) VideoMakerFX. Now, Xoto is finally revealing his video creation secrets, techniques that help you build impressive, professional-looking marketing videos. He has just released his new video training called Video Induction System. In it, he shows you how to make videos that “induce” viewers to buy. Inside Video Induction System, you’ll discover: • How to create incredible... [...]

The latest article on ‘Business 2 Community’ is titled “6 Legal Mistakes Your Startup Can’t Afford”. Kayla Matthews says, “When it comes to starting a business, excitement can run high. Entrepreneurs are ready to jump in and to get moving with the end goal – long-term success – in mind. Sometimes this dream makes it easy to overlook certain steps that could be critical, especially relating to legal issues. Check out these six legal mistakes your startup can’t afford and take appropriate action to avoid them. 1. Not Making Clear Agreements Up Front In many cases, starting... [...]

The latest article on  ‘Marketing Land’ is titled “Nielsen: Cross-Channel Campaigns Aren’t Living Up To Their Potential”. Ginny Marvin says, “A new Nielsen study suggests that integrated ad campaigns that incorporate exposures on both TV and online aren’t delivering any better results than when TV and digital campaigns are planned separately. The weakness, according to the study, lies in planning for online. Online and mobile video viewing numbers are relatively small now, but as the report illustrates, digital video viewing is growing much faster than TV... [...]