Business 2 Community is hosting a webinar with Yu-kai Chou on Tuesday, June 10 at 2.00 pm ET. The topic of the webinar is “Marketing Gamification: Beyond Points, Badges, and Leaderboards”.

The ‘Business 2 Community’ team says, “In today’s world, consumers have developed strong filters towards advertisement. Savvy customers can also sense sale-y marketing promotions from marketers or friends alike and immediately discredit the messages. This slowly renders traditional online marketing obsolete. In this new world, successful companies need to go beyond the concept of “eye-balls” and look into marketing techniques that users actually want to actively engage in. Gamification Pioneer and Speaker Yu-kai Chou will introduce how to utilize game-based marketing to create campaigns that your customers will notice, engage, and convert on.

Key Takeaways

This webinar will cover:

  • What is Gamification
  • Limitations with basic points, badges, leaderboard implementations
  • The Gamification Framework: Octalysis
  • The 8 Core Drives that Motivate People
  • Examples of incredibly successful marketing gamification campaigns”.

Webinar Details

Organizer:  Business 2 Community

Speaker: Yu-kai Chou

Topic: Marketing Gamification: Beyond Points, Badges, and Leaderboards

Day/Date: Tuesday, June 10

Time: 2.00 pm ET – Time Zone Converter

Register for webinar details.

‘Marketing Gamification: Beyond Points, Badges, and Leaderboards’ Webinar

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