The latest ‘Web Marketing Today’ blog post is titled “High Quality Scores Mean Lower Pay-per-click Costs”. Melih Oztalay says, “The Google AdWords quality score is a weighted average from 0 to 10 based on how relevant your ads, keywords, and landing pages are to a person searching and engaging with your ads. A high quality score, which is measured per keyword, can lead to lower prices and better ad positions. The quality score of each keyword is calculated every time that keyword matches a search. The more relevant your ads and landing pages are to the person searching, the higher your... [...]

The latest article on Return Path blog is titled “The Non-Evolution of Email Best Practices”. Clea Moore says, “To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for not following best practices have evolved steadily. What this means is that getting by with the bare minimum is no longer enough to get you delivered... [...]

The latest article on ‘Website Magazine’ is titled “3 Real-World Tips for E-Commerce Bloggers”. Allison Howen says, “Blogging is a top marketing strategy for retailers on the Web. Not only can a blog with quality content increase brand awareness, but it can also be instrumental in driving traffic to a retailer’s product pages. In fact, a Demand Metric infographic reveals that content marketing costs 62 percent less than traditional marketing and generates approximately three times the amount of leads as traditional marketing. Moreover, 60 percent of consumers are actually inspired... [...]

The latest article on  ‘Marketing Land’ is titled “Now Google+ Shows Your How Many Times Your Profile, Content Has Been Viewed”. Martin Beck says, “For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network. Google made no splashy announcement about the change. The help page merely explains that “you now can tell how many times your content has been seen by other people, including your photos, posts, and profile page.” Googler Eddie Kessler... [...]

The latest MOZ blog post is titled “So You Have a Mobile-Friendly Website. What Now?”. Bridget Randolph says, “This post covers what to do once you’ve got a mobile-friendly website up and running: whether you need an app, why mobile is important for social and email, technical tips for improving your mobile presence, examples and case studies of brands doing these things well, and the mindset we need about mobile as online marketers in 2014 and beyond“. So You Have a Mobile-Friendly Website. What Now? MOZ Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “Announcing: A Breakthrough Resource for Your Content Creation”. Sonia Simone says, “
Finally, after years of clumsy, clunky automated tools for “spinning,” scraping, regurgitating, and extruding low-quality content, we’ve found a solution. This resource produces sharp, smart, audience-engaging content every time. Over time, it even calibrates itself to produce more effective headlines, to tailor content to the precise needs of your audience and customers, and to automatically generate semantically relevant alternative keyword... [...]

The latest ‘MarketingExperiments’ blog post is titled “Call-to-Action Button Copy: How to reduce clickthrough rate by 26%”. Daniel Burstein says, ““Start Free Trial” | “Get Started Now” | “Try Now” One of the above phrases reduced clickthrough rate by 26%. DON’T SCROLL DOWN JUST YET Take a look at those three phrases. Try to guess which phrase underperformed and why. Write it down. Heck, force yourself to tell a colleague so you’ve really got some skin in the game. Then, read the rest of today’s MarketingExperiments Blog post to see which call-to-action button copy... [...]

The latest ‘Econsultancy’ blog post is titled “How to ensure your content is ready for responsive design”. Danny chadburn says, “There’s a lot you can control about how people see, perceive and experience your online brand messages.   But one thing you have very little influence over is where they’ll be when they do so or what device they’ll be using. I’ve written previously on the importance of basing your content strategy on user scenarios rather than personas; figuring out where your average user is going to be when they come across your website is just... [...]

The latest article on  ‘Marketing Land’ is titled “Are Your Content Channels Working Together? 8 Steps To Find Out”. Andy Lombard says, “Look at any brand today and you’ll probably see a steady output of digital content, from videos to websites to microsites to social media campaigns. At this point in the digital age, most companies have gotten the message: content is king and digital, social and mobile are the most popular parts of its kingdom. Yet many brands feel so pressured to generate digital material that they fail to step back and assess the overall impact.... [...]

The latest article on ‘Business 2 Community’ is titled “Content Curation Tools: The Ultimate List”. Meg Sutton says, “The Ultimate List of Content Curation Tools, and accompanying map, is comprised of both business grade tools that can support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for hobbyist or organizational purposes. Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their... [...]