The latest article on  ‘Marketing Land’ is titled “Are Your Content Channels Working Together? 8 Steps To Find Out”.

Andy Lombard says, “Look at any brand today and you’ll probably see a steady output of digital content, from videos to websites to microsites to social media campaigns. At this point in the digital age, most companies have gotten the message: content is king and digital, social and mobile are the most popular parts of its kingdom.

Yet many brands feel so pressured to generate digital material that they fail to step back and assess the overall impact. While assets should ideally work together to promote one consistent brand presence, they often end up disconnected in both messaging and brand feel. The result is diluted brand potency”

However inexact, displaying the metric is clearly part of an effort to emphasize activity on the network“.

Are Your Content Channels Working Together? 8 Steps To Find Out

Marketing Land

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