The latest article on Return Path blog is titled “The Non-Evolution of Email Best Practices”.

Clea Moore says, “To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for not following best practices have evolved steadily. What this means is that getting by with the bare minimum is no longer enough to get you delivered to the inbox. Though the recommended practices haven’t changed much, they are now a requirement for good delivery“.

The Non-Evolution of Email Best Practices

Return Path

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