‘High Quality Scores Mean Lower Pay-per-click Costs’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “High Quality Scores Mean Lower Pay-per-click Costs”.
Melih Oztalay says, “The Google AdWords quality score is a weighted average from 0 to 10 based on how relevant your ads, keywords, and landing pages are to a person searching and engaging with your ads. A high quality score, which is measured per keyword, can lead to lower prices and better ad positions.
The quality score of each keyword is calculated every time that keyword matches a search. The more relevant your ads and landing pages are to the person searching, the higher your quality score. Your quality scores will affect your ad position on the page as well as your prices”.
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