The latest ‘Web Marketing Today’ blog post is titled “5 Reasons to Use Content Marketing with Social Media”. Kunle Campbell says, “Consumers visit social channels for entertainment, to get information, to gain status by access or comprehension of posted information, and to socialize. Simply plugging a brand or product into social channels is not going to be effective. Too many social marketing efforts fail to recognize the vital importance of posting content that people actually care about. Here are the five reasons your social marketing efforts need to be built around quality content. 1.... [...]

The latest ‘Web Marketing Today’ blog post is titled “How To Set Up An Email A/B Test”. Andy Curry says, “Some of the easiest tests you can set up in your Internet marketing involve email. You would be shocked at the subtle differences in email marketing that affect profitability. As I’ve written in other articles, including “Testing Words on your Website to Gain Clients,” the one thing that can generate the most changes in profitability is testing words. In our testing experience, words have been and continue to be the top reason for profitability increases or decreases. It’s... [...]

The latest ‘Web Marketing Today’ blog post is titled “Beginner’s Guide to Email Re-engagement Campaigns”. Pamella Neely says, ““Practice good list hygiene.” That’s common email marketing advice many of us hear regularly. It means to do things like: Remove hard bounces after one try; Remove soft bounces after several tries; Remove subscribers who have been inactive for 12 months. Email marketers practice good list hygiene because it improves deliverability rates, and because it trims the fat from email lists. It also improves open rates and click rates. These are all good things”. Beginner’s... [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Mobile Traffic with Google Analytics”. Kevin Webster says, “Consumers increasingly access the Internet via mobile devices. Businesses should know how their websites are responding to mobile devices, to improve web marketing efforts. Whether you are employing a responsive design that resizes and rearranges itself based on mobile versus desktop visits, or you are sending phone and tablet users to a mobile friendly version of a site, studying visits from mobile users is important. Google Analytics has pre-built “Custom”... [...]

The latest ‘Web Marketing Today’ blog post is titled “How Google Hummingbird Affects Website Content”. Pamella Neely says, “At the close of September 2013, during the same week that Google stripped keyword data from Google Analytics accounts, it announced the Hummingbird update. But Hummingbird was no mere algorithm change. It was an entirely new algorithm, a new way for Google to pull search results from its vast database of information on the web. Hummingbird affected 90 percent of search results. That’s a big deal, especially if you consider when Google Panda (another algorithm... [...]

The latest ‘Web Marketing Today’ blog post is titled “10 Steps to a B-to-B Pinterest Strategy”. Kunle Campbell says, “Pinterest is irresistible to many marketers. With its image-focused content, Pinterest’s appeal to consumers is widespread. Many B-to-C companies (ecommerce companies in particular) have therefore found success working through Pinterest. But it also deserves to be a go-to channel for B-to-B marketers. In this article I will discuss how to get the best out of Pinterest for B-to-B marketing. Step 1: Research and Prepare Use Pinterest to monitor what your target audience... [...]

The latest ‘Web Marketing Today’ blog post is titled “11 Ways to Improve Email Open Rates”. Pamella Neely says, ““Open rate” is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate. Open rates are also a key way to measure subscriber engagement. Sure, one message may do unusually well or unusually poorly, but an email marketing program’s overall open rate is a key indicator of health. As we’ll see in a moment, a weak... [...]

The latest ‘Web Marketing Today’ blog post is titled “Getting Started with Twitter Ads”. Melissa Mackey says, “Businesses are increasingly turning to pay-per-click advertising on social media sites to reach customers and prospects. Twitter Ads are one way to do this. Many business executives wrongly assume that Twitter is just a place for people to tell others what they are having for lunch. But Twitter is useful for business news, information, and interaction. Many people, including me, get most of their news from Twitter, since stories often break there first. The interactive nature... [...]

The latest ‘Web Marketing Today’ blog post is titled “4 Critical Content Marketing Metrics”. Pamella Neely says, “As the management guru Peter Drucker once said, “What’s measured improves.” While we all want better results, the marketers who focus on what really matters will get better results, faster. Focusing on the right metrics is a good start. Here, in order of importance, are the content marketing metrics that matter. 1. Return on Investment Answers the question: “How much money did your campaign make after all the bills are paid?” It feels almost rude to open with this... [...]

The latest ‘Web Marketing Today’ blog post is titled “Testing Google Ads to Maximize Sales”. Andy Curry says, “Advertising with Google can seem daunting and expensive if you don’t know what you’re doing. Other than learning Google’s system, the best thing you can do is test your ads against each other for optimal results. The biggest mistake people make is running an ad without testing it to see if it could generate more profit — it nearly always can. When first starting this process, there are three things in your ad to consider: the headline, the body copy, and the URL”. Testing... [...]