‘4 Critical Content Marketing Metrics’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “4 Critical Content Marketing Metrics”.
Pamella Neely says, “As the management guru Peter Drucker once said, “What’s measured improves.” While we all want better results, the marketers who focus on what really matters will get better results, faster. Focusing on the right metrics is a good start. Here, in order of importance, are the content marketing metrics that matter.
1. Return on Investment
Answers the question: “How much money did your campaign make after all the bills are paid?”
It feels almost rude to open with this measurement, but I did say we were going in order of importance. While it’s fun to count downloads, likes, and shares, the only thing that matters, ultimately, is if you made money. This is business”.
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