‘11 Ways to Improve Email Open Rates’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “11 Ways to Improve Email Open Rates”.
Pamella Neely says, ““Open rate” is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate.
Open rates are also a key way to measure subscriber engagement. Sure, one message may do unusually well or unusually poorly, but an email marketing program’s overall open rate is a key indicator of health. As we’ll see in a moment, a weak open rate can be a symptom of many things”.
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