The latest ‘Web Marketing Today’ blog post is titled “10 Steps to a B-to-B Pinterest Strategy”. Kunle Campbell says, “Pinterest is irresistible to many marketers. With its image-focused content, Pinterest’s appeal to consumers is widespread. Many B-to-C companies (ecommerce companies in particular) have therefore found success working through Pinterest. But it also deserves to be a go-to channel for B-to-B marketers. In this article I will discuss how to get the best out of Pinterest for B-to-B marketing. Step 1: Research and Prepare Use Pinterest to monitor what your target audience... [...]

The latest ‘Web Marketing Today’ blog post is titled “11 Ways to Improve Email Open Rates”. Pamella Neely says, ““Open rate” is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate. Open rates are also a key way to measure subscriber engagement. Sure, one message may do unusually well or unusually poorly, but an email marketing program’s overall open rate is a key indicator of health. As we’ll see in a moment, a weak... [...]

The latest ‘Web Marketing Today’ blog post is titled “Getting Started with Twitter Ads”. Melissa Mackey says, “Businesses are increasingly turning to pay-per-click advertising on social media sites to reach customers and prospects. Twitter Ads are one way to do this. Many business executives wrongly assume that Twitter is just a place for people to tell others what they are having for lunch. But Twitter is useful for business news, information, and interaction. Many people, including me, get most of their news from Twitter, since stories often break there first. The interactive nature... [...]

The latest ‘Web Marketing Today’ blog post is titled “4 Critical Content Marketing Metrics”. Pamella Neely says, “As the management guru Peter Drucker once said, “What’s measured improves.” While we all want better results, the marketers who focus on what really matters will get better results, faster. Focusing on the right metrics is a good start. Here, in order of importance, are the content marketing metrics that matter. 1. Return on Investment Answers the question: “How much money did your campaign make after all the bills are paid?” It feels almost rude to open with this... [...]

The latest ‘Web Marketing Today’ blog post is titled “Testing Google Ads to Maximize Sales”. Andy Curry says, “Advertising with Google can seem daunting and expensive if you don’t know what you’re doing. Other than learning Google’s system, the best thing you can do is test your ads against each other for optimal results. The biggest mistake people make is running an ad without testing it to see if it could generate more profit — it nearly always can. When first starting this process, there are three things in your ad to consider: the headline, the body copy, and the URL”. Testing... [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Recent Changes to Gmail”. Pamella Neely says, “Here are 10 New Year’s web-analytics resolutions for smaller businesses. 1. Make Sure Tracking Code Is Current If you have already installed tracking code, make sure the tags (i.e., code snippets) that power your analytics tools are up to date. On occasion, the code snippets change to support new functionality, such as customer demographic data in Google Analytics. Make sure you’re tracking the most information possible, especially if it’s critical information like... [...]

The latest ‘Web Marketing Today’ blog post is titled “10 Web Analytics Resolutions for 2014”. Kevin Webster says, “Here are 10 New Year’s web-analytics resolutions for smaller businesses. 1. Make Sure Tracking Code Is Current If you have already installed tracking code, make sure the tags (i.e., code snippets) that power your analytics tools are up to date. On occasion, the code snippets change to support new functionality, such as customer demographic data in Google Analytics. Make sure you’re tracking the most information possible, especially if it’s critical information like... [...]