The latest ‘Web Marketing Today’ blog post is titled “Understanding Mobile Traffic with Google Analytics”.

Kevin Webster says, “Consumers increasingly access the Internet via mobile devices. Businesses should know how their websites are responding to mobile devices, to improve web marketing efforts.

Whether you are employing a responsive design that resizes and rearranges itself based on mobile versus desktop visits, or you are sending phone and tablet users to a mobile friendly version of a site, studying visits from mobile users is important.

Google Analytics has pre-built “Custom” or “Advanced Segments” that isolate phone and tablet traffic so you can compare bounce rates, conversion rates”.

Understanding Mobile Traffic with Google Analytics

Web Marketing Today