‘Testing Google Ads to Maximize Sales’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Testing Google Ads to Maximize Sales”.
Andy Curry says, “Advertising with Google can seem daunting and expensive if you don’t know what you’re doing. Other than learning Google’s system, the best thing you can do is test your ads against each other for optimal results.
The biggest mistake people make is running an ad without testing it to see if it could generate more profit — it nearly always can.
When first starting this process, there are three things in your ad to consider: the headline, the body copy, and the URL”.
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