George Beall says, “Talking to anyone with a website startup for a long enough period of time ought to lend itself to the mention of SEO, links, keywords, etc. For those of you lucky enough to have avoided this vacuous aspect of startup culture, pretty SEO entirely revolves around getting other sites to link certain keywords to your site so you can do better in search results. Additionally, Reddit, the social network with little homogeneity and a plethora of regulation, moderators, and hostility towards non-community members, is infamous for a practice called shadow-banning. On Reddit if... [...]

Jonathan Mimouni says, “It doesn’t come off as a surprise that marketers find themselves overwhelmed because there are about a thousand companies that are trying to sell one type of marketing technology or another in about 40 categories. With the exception of software companies, there is a very low rate of adoption of marketing technology. Companies in other major industries are only utilizing around two out of nine important marketing technologies that exist. This is nothing but a wasted opportunity because a significant and rapid increase in return on investment have been reported by... [...]

Ehsan Jahandarpour says, “Perhaps, if it was seven years ago I would not have been that confident to say this but in today’s competitive market, almost every entrepreneur has heard about the great influence of growth hacking framework on digital marketing strategies. Marketers often misunderstand the fact that growth hacking is about mindset, not tools. It’s very surprising to see that digital marketers spend lots of time experimenting growth marketing tools without paying attention to the growth framework. Generally, growth hacking framework composes of four important steps: Attract,... [...]

Ahmad Raza says, “Your company’s future will be dictated by how efficient and focused it is on delivering an incredible customer experience. There are two types of customers: the self-help and the needy client. Both will spend their hard-earned money with you if you can provide them with what they need to enjoy your product or service in their life. Let’s look at the best strategies for selling a total solution to customers on both ends of the spectrum: The “Total Solution” Should Be the Focus on Client Calls When a representative of your company picks up the phone, they are speaking... [...]

Abdullahi Muhammed says, “Whether you run a blog, a YouTube channel, information product business, or online coaching service, content marketing is one of the most critical aspects of your success. You can create amazing content all day long, but if you are not getting it in front of new eyeballs every single day, you will never be able to succeed as an entrepreneur. If you’re new to the content marketing game, there are several mistakes you may not even realize you are making that are absolutely crushing your dreams of success. Luckily for you, I have made and learned from all of these... [...]

Larry Alton says, “An online presence is necessary today to reach people and generate buzz. However, times are more difficult than ever to truly stand out with some much conversation online. There is a high number of savvy websites out there who are trying to get people’s attention online whether they are affiliate marketers, personal branding consultants or just heavily involved in their niche. With that said, how does one get visibility effectively using the same channels that are making it more difficult to be seen? The short answer is be creative and leverage others. If you are... [...]

Larry Alton says, “Social media marketing has grown to be exceptionally popular, but in some ways, it’s a necessity for the modern business world. People turn to social media to find information now more than ever, and if your business doesn’t have a social media presence, you’ll be seen as out of touch. Indeed, most companies now have a social media presence on some level, the same way they have a website. But merely having a social media presence isn’t enough; if you want to get the most out of your social efforts, you need to tie them to some order of value. In most cases, this... [...]

Abdullahi Muhammed says, “The primary goal of every business is revenue. It’s, therefore, reasonable to say that the goal of every website is more conversions leads, sales, or whatever action you want your visitors to take. To get more action from your visitors, you need to make frequent changes aimed at increasing the effectiveness of your website and all its elements. It’s, however, normal to be wary of making changes so you don’t switch the wrong button and hurt your website more instead. Good news is, there are proven ways to play safe and still grow. Conversion optimization has... [...]

Razvan Gavrilas says, “Regardless of your industry, this article will start from the premise that you’re a very busy, professionally oriented person, who is always up to date with the most recent trends and strategies in your niche. However, it’s complicated to keep track of what happens every hour, partly because of the humongous amount of information online and partly because of your very busy day-to-day schedule. We’re going to suggest some fixes to the problems that you may encounter in everyday aspects of your job, such as planning strategies long ahead or predicting problems based... [...]

Jeffrey Davis II says, “In today’s business environment it is becoming more and more important to have strong alignment between sales and marketing. The Aberdeen Group’s research shows that companies that optimize the marketing/sales relationship grow revenue 32 percent faster. This is clear evidence that the dysfunctional and sometimes toxic relationship between these two functions can no longer exist if the organization is to succeed against the competition. Some may ask then why don’t we just appoint an executive, like a Chief Revenue Officer, and make them work together? My... [...]