Quality content enables you to improve your site’s visibility in search engines, increase website traffic and achieve higher conversion rate. According to Contently, quality content can help you to influence people’s buying decisions. BrightEdge contributor Gabriele Regalbuto has shared some useful tips to improve your content marketing strategy with the help of data.Regalbuto says, “With the level of competition today, brands have to be highly targeted in how they create their content marketing strategy. Brands that create content without carefully tracking what they create... [...]

Aqib Nazir says, “Guest blogging is one of the most recommended strategies on building and growing a blog. It is one of the best ways to secure your blog’s future.Just one guest post on a very influential blog can significantly boost your blog’s brand and traffic which can eventually grow your audience.You won’t simply receive these benefits on the day your guest post was published, but will help you gradually and continuously in the coming weeks, months, and even years.This is how beneficial guest posting can be. It makes your blog exposed to a much wider and a greater number of... [...]

Christopher Jan Benitez says, “Looking for tips to improve your sales? Many guides splashed online use examples of successful brands that do marketing right.However, sometimes the best lessons are learned through failures. Boo.com, for instance, had opened the eyes of many digital marketers when they closed their doors back in 2000.This promising company aimed to be the biggest online retailer for sportswear and prestigious brand leisure.Although their idea was nothing short of revolutionary at the time, Boo.com failed to answer the fundamental questions that define a company’s profit... [...]

George Beall says, “Talking to anyone with a website startup for a long enough period of time ought to lend itself to the mention of SEO, links, keywords, etc. For those of you lucky enough to have avoided this vacuous aspect of startup culture, pretty SEO entirely revolves around getting other sites to link certain keywords to your site so you can do better in search results.Additionally, Reddit, the social network with little homogeneity and a plethora of regulation, moderators, and hostility towards non-community members, is infamous for a practice called shadow-banning.On Reddit if... [...]

Jonathan Mimouni says, “It doesn’t come off as a surprise that marketers find themselves overwhelmed because there are about a thousand companies that are trying to sell one type of marketing technology or another in about 40 categories.With the exception of software companies, there is a very low rate of adoption of marketing technology.Companies in other major industries are only utilizing around two out of nine important marketing technologies that exist.This is nothing but a wasted opportunity because a significant and rapid increase in return on investment have been reported by... [...]

Ehsan Jahandarpour says, “Perhaps, if it was seven years ago I would not have been that confident to say this but in today’s competitive market, almost every entrepreneur has heard about the great influence of growth hacking framework on digital marketing strategies.Marketers often misunderstand the fact that growth hacking is about mindset, not tools.It’s very surprising to see that digital marketers spend lots of time experimenting growth marketing tools without paying attention to the growth framework.Generally, growth hacking framework composes of four important steps: Attract,... [...]

Ahmad Raza says, “Your company’s future will be dictated by how efficient and focused it is on delivering an incredible customer experience.There are two types of customers: the self-help and the needy client. Both will spend their hard-earned money with you if you can provide them with what they need to enjoy your product or service in their life.Let’s look at the best strategies for selling a total solution to customers on both ends of the spectrum:The “Total Solution” Should Be the Focus on Client CallsWhen a representative of your company picks up the phone, they are speaking... [...]

Abdullahi Muhammed says, “Whether you run a blog, a YouTube channel, information product business, or online coaching service, content marketing is one of the most critical aspects of your success.You can create amazing content all day long, but if you are not getting it in front of new eyeballs every single day, you will never be able to succeed as an entrepreneur.If you’re new to the content marketing game, there are several mistakes you may not even realize you are making that are absolutely crushing your dreams of success.Luckily for you, I have made and learned from all of these... [...]

Larry Alton says, “An online presence is necessary today to reach people and generate buzz.However, times are more difficult than ever to truly stand out with some much conversation online.There is a high number of savvy websites out there who are trying to get people’s attention online whether they are affiliate marketers, personal branding consultants or just heavily involved in their niche.With that said, how does one get visibility effectively using the same channels that are making it more difficult to be seen?The short answer is be creative and leverage others. If you are... [...]

Larry Alton says, “Social media marketing has grown to be exceptionally popular, but in some ways, it’s a necessity for the modern business world.People turn to social media to find information now more than ever, and if your business doesn’t have a social media presence, you’ll be seen as out of touch.Indeed, most companies now have a social media presence on some level, the same way they have a website.But merely having a social media presence isn’t enough; if you want to get the most out of your social efforts, you need to tie them to some order of value.In most cases, this... [...]