Larry Alton says, “Social media marketing has grown to be exceptionally popular, but in some ways, it’s a necessity for the modern business world.

People turn to social media to find information now more than ever, and if your business doesn’t have a social media presence, you’ll be seen as out of touch.

Indeed, most companies now have a social media presence on some level, the same way they have a website.

But merely having a social media presence isn’t enough; if you want to get the most out of your social efforts, you need to tie them to some order of value.

In most cases, this means leading your social users back to your website, where they can learn more about your brand and potentially make a purchase or signup”.

5 Important Ways to Tie Your Social Media Presence to Your Website

Business.com

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