Latest News

Patricio Robles says, “Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. And perhaps few face the number of challenges that confront healthcare marketers. Here are seven of the biggest that this group must contend with. 1. Digital underinvestment By some estimates, healthcare... [Read more]

Ginny Marvin says, “With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday that it will soon change the way advertisers set bids for targeting ads by device type in AdWords. Other coming changes announced at Googler Performance Summit in San Francisco include an update to Google text ads on... [Read more]

Ajay Prasad says, “Online review sites now give customers the power to write a public review of your business at any time, making many business owners feel completely defenseless against the potential onslaught. Reviews can pop up when you least expect them, and they can have a lasting effect on how potential and regular customers perceive your... [Read more]

Brandon Turner says, “Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists. Before pilots push the button for taxiing and take-off, they perform an extensive pre-flight checklist to... [Read more]

Page Load Speed is a key ingredient in the search engine algorithms for ranking, along with mobile-responsiveness, backlinks, and more. Not only that, speed can make a difference in whether a visitor stays around to look at your site or bounces off to some other site. Tuning your site for better speed is critical if it is to bring you long-term success.... [Read more]

Tony Messer says, “We’ve all heard the mantra: Content is King! But what exactly does it mean? What are the business benefits of Content Marketing and where exactly do you start? We’ll let’s start with what not to do. The fundamental mistake that most businesses make is to create content for content’s sake. Maybe they’ve heard that businesses... [Read more]

Patrick Kulp says, “Google’s advertisers may soon figure much more prominently into the terrain of the company’s maps feature. A new type of ad offering will let companies buy the ability to place a small logo image over their physical locations on Google Maps, the search giant announced on Tuesday. Such ads are already available in... [Read more]

Ben Davis says, “Google announced a tranche of changes to its ad products yesterday. Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there’s still work for marketers to do to understand their impact. Here’s a summary of things to look out for in the coming weeks and months. Start preparing... [Read more]

Calvin Koepke says, “It was an early morning of coffee, loud music, and blasting the internet with everything I could muster. I had already published a few articles on my website, skipping the draft process. Then I scrambled to share them on every social media network and group chat that I could think of. Twitter, Facebook, Google+, LinkedIn,... [Read more]

Christine White says, “As marketers, we can’t turn a corner without hearing about how to generate leads with existing content. But CRO [Conversion Rate Optimization] is about so much more than just leveraging content in different ways; optimization is really the process of finding out and testing how to convert people on your site pages, landing... [Read more]

Alex Lopes says, “You put a lot of time into showing the amount of visits and leads that your content produces, but the content marketing team is still relegated to the child’s table. But sales? Sales always gets a seat at the grown-up table. How do they do it? After all, you’re just as responsible for driving revenue as the sales department.... [Read more]

Kevin George says, “First impression may not be the last impression in the world of emails, but it always matters—mainly because user behavior indicates that the maximum chance of emails being opened is only once. So what is it that ensures maximum open rates? Designing the perfect email isn’t just about finding the right images and colors for... [Read more]