Latest News

Chris Liversidge says, “It’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing channel. But, given Google’s increased ability to identify and penalize sites employing poor-quality link-building practices, my experience in the new business trenches with QueryClick... [Read more]

Ash Read says, “The Facebook News Feed is designed to deliver the best, most relevant content from the people and Pages you’re closest to. Even if that content was posted a few hours ago. That approach isn’t a great fit with Live video, though. It doesn’t matter if a video was broadcast live if you missed it and had to catch a replay. To... [Read more]

Peter Arvai says, “The sheer volume of content that an organization needs to produce if it’s to match the marketing efforts of competitors is becoming overwhelming. A whopping 76% of marketers will produce more content in 2016 than they did in 2015, according to research from the Content Marketing Institute and MarketingProfs. Keeping up... [Read more]

David Ly Khim says, “Any good salesperson knows that the key to email is personalization. Don’t send generic emails to huge email lists — it’s a waste of your time and won’t get you any results. Heather Morgan, the founder of sales copywriting agency SalesFolk, knows this fact all too well. Morgan has written and optimized over 10,000... [Read more]

Alex Painter says, “The quality of a landing page can make or break a marketing campaign. But even a page that’s beautifully designed and expertly written will fall flat on its face if customers abandon it before it finishes loading. Here are four simple tips to help you build a fast, resilient landing page. 1. Keep it light As a general rule,... [Read more]

Tim Peterson says, “Twitter is making it easier for advertisers to spend their digital video budgets on the social network. After opening up its pre-roll video ad marketplace in October 2015, Twitter will now make it easier for advertisers to buy these ads, which play before videos posted by top publishers like BuzzFeed, Complex Media, The Young... [Read more]

Business.com team says, “An independent record store we like to patronize recently announced on Facebook it was no longer updating its page due to a lack of traffic. Instead, announcements about new stock and store information were moving over to Instagram. Which is interesting, in part because, as Kurt Wagner notes in Recode, Instagram is making... [Read more]

Ayaz Nanji says, “Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research from Quintly. The report was based on an analysis conducted in April 2016 of data from 130,000 Facebook posts. Only 2.4% of all Facebook... [Read more]

Erica McGillivray says, “Every year, we take great pleasure in accepting pitches and having community speakers grace our stage. Our community speakers represent a unique opportunity, and our MozCon audience has a lot of love for them. This year, we’ll have four speakers! The basic details: – To submit, just fill out the form below. –... [Read more]

Peter LaMantia says, “For marketers, the domain name system (DNS) can be a little tricky to navigate. If you’ve ever been tasked with buying a domain name, you’ve probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely... [Read more]

Nikki Gilliland says, “Last year’s Women’s Aid campaign was cited as one of the best examples of outdoor marketing in recent years. Highlighting how domestic violence against women often goes ignored, it used interactive digital technology in order to get the message across. When passers-by ignored a screen showing a battered and bruised woman,... [Read more]

Jonathan Long says, “The Internet is amazing and has become something that we rely on for almost everything. Imagine going 24 hours without jumping online. No sitting down to surf your favorite websites, no pulling out your smartphone to look something up, no checking social media. Not only has the Internet completely transformed how we operate... [Read more]